Intel officially unveils its leap ahead - bit-tech.net Forums

Tim S · 3rd Jan 2006, 19:20

http://www.bit-tech.net/news/2006/01...go_leap_ahead/

I_Slider_I · 3rd Jan 2006, 19:56

It is impressive how long the 'Intel Inside' brand has lasted, especially because things move so fast in the technology sector. However I would surmise that they wanted to keep it the same to allow customers some sence of security with an ever changing product line. I think the change is for the better though as having the new logo on the front of your PC will instently let everybody know that your computer is the latest and greatest thing.

MrWillyWonka · 3rd Jan 2006, 20:17

I like the new look, more modern imo, but they must have spent a hell of a lot if intel aren't releasing how much they spent on the change, and the campaign.

Wonder if AMD will do the same? Their logo could do with a bit of updating.

Ramble · 3rd Jan 2006, 20:55

The new logos look very nice.
And those new mobile chips should be ****ing awesome to put it lightly..

specofdust · 3rd Jan 2006, 20:59

http://www.leapahead.com/

http://www.leapsbeyond.com/

nookie · 3rd Jan 2006, 21:47

At first this might not make any sense, but I think this chang of Intel's logo is motivated by the bad-going developement of Intel processors...no doubte amd's cpu's are better than intel's and already few generations of intel cpus are wors than amd's, Intel has nothing to do, escept changing their logo, in order to improve their sales...

/i don't really know if what i wrote is understandible as I'm not very good at English

sorry /

Fatboy · 4th Jan 2006, 13:45

To be honest i dont think that Intel really need to change their logo or anyhting for that matter. Intel is such a well recogniced brand. If oyu ask any average joe if he has heard of AMD or Red Hat they will have no clue, most of them think that Windows/Intel is hte only thing out there.
Saying that over the last couple of years AMD has become a litle better known by people.

RotoSequence · 4th Jan 2006, 15:18

Considering that most of the people I know who just KNOW how to use PCs think their computer is an "Intel Inside" and nothing more. "Leap Ahead" will probably just make them think "haha, this is swanky and new."

eek · 4th Jan 2006, 16:51

I love the way AMD have tried to copy Intels viiv with their own AMD Live offering, I can't imagine it working nearly so well with all the marketing/hype Intel have done/created. AMD just don't have the same kind of budget!!

specofdust · 4th Jan 2006, 16:53

Quote:

Originally Posted by eek

I love the way AMD have tried to copy Intels viiv with their own AMD Live offering, I can't imagine it working nearly so well with all the marketing/hype Intel have done/created. AMD just don't have the same kind of budget!!

AMD have quite a clever solution, produce a product people prefer, and you get brand loyalty, and people advertise by word of mouth, for you, for free. Cheaper then Intels 1 Billion USD advertising campaigns that annoy the hell outta people.

eek · 4th Jan 2006, 17:13

Yip, they sure know what they are doing... especially annoucing something which is prenounced rather similarly as Intel (viiv versus live) in the same week Intel are about to do thier big launch!!

Go AMD!!!

Almightyrastus · 4th Jan 2006, 19:20

Please tell me they are going to be updating thier 'tune' as well, hopefully to something a little more.......... silent perhaps

quack · 4th Jan 2006, 20:10

Agreed. I hate hearing that thing everytime Intel is mentioned in an advert.

cpemma · 4th Jan 2006, 22:47

Quote:

Originally Posted by specofdust

AMD have quite a clever solution, produce a product people prefer, and you get brand loyalty, and people advertise by word of mouth, for you, for free.

OTOH, The fact that the Intel system is more expensive than the comparable one with AMD Inside hasn't really hurt Intel in a world where most people firmly believe you get what you pay for, whether it's a cooker or a computer. Bang per buck is a great unknown to most punters, but the fact that System A costs more than System B, with the same broad spec, surely means the "Intel Inside" sticker will get little Johnny and Jasmine better marks at school, and an AMD sticker won't impress their friends any more than a new Ford Fiesta would. Common sense, innit?

scq · 5th Jan 2006, 02:49

They ruined a classic.

Though outdated, I loved the old Intel logo and "Intel Inside" slogan, as well as that annoying little dum-da-dum-dum-dum jingle.

I thought it would only be the "Intel Inside" change, but I guess they changed the drop "e" logo as well.

They should never have changed their image. Old Intel worked well for them, and they had no reason to mess up a good thing. Just try to imagine McDonald's losing the golden arches, IBM losing their striped logo, or Walmart losing their happy face!

3rd Jan 2006, 19:20	#1
Tim S Pewlius Caesar bit-tech Staff Join Date: Nov 2001 Location: Ascot, Berks Posts: 18,021	Intel officially unveils its leap ahead http://www.bit-tech.net/news/2006/01...go_leap_ahead/ __________________ Tim on Twitter \| Tim's Blog \| Tim's Flickr The bit-tech Blog \| bit-tech on Twitter \| Join the bit-tech & Custom PC folding team (#35947)

3rd Jan 2006, 20:17	#3
MrWillyWonka . Moderator Join Date: Jul 2004 Location: Southampton, Hants Posts: 5,746	I like the new look, more modern imo, but they must have spent a hell of a lot if intel aren't releasing how much they spent on the change, and the campaign. Wonder if AMD will do the same? Their logo could do with a bit of updating. __________________ Project Red - HL2 - PSOne LCD S-Video Guide Main Rig: Asus Striker Extreme, Intel Core 2 Quad Q6600 G0 OC'd to 2.65GHz, 4GB Corsair XMS, 8800GTS in SLI, 36 & 74GB Raptors

3rd Jan 2006, 20:55	#4
Ramble Ginger Nut Join Date: Dec 2005 Location: Exeter, Devon/Wantage, Oxfordshire Posts: 5,235	The new logos look very nice. And those new mobile chips should be ****ing awesome to put it lightly.. __________________ Kirk, Spock, McCoy, and Ensign Ricky are beaming down to the planet. Guess who's not coming back.

3rd Jan 2006, 20:59	#5
specofdust Banned Join Date: Feb 2005 Location: Aberdeen, UK, EU Posts: 7,614	http://www.leapahead.com/ http://www.leapsbeyond.com/ __________________ Like marmite, only no-one hates it Mmm bop!

4th Jan 2006, 13:45	#7
Fatboy Bored Join Date: Oct 2001 Location: Rochester Kent Posts: 1,268	To be honest i dont think that Intel really need to change their logo or anyhting for that matter. Intel is such a well recogniced brand. If oyu ask any average joe if he has heard of AMD or Red Hat they will have no clue, most of them think that Windows/Intel is hte only thing out there. Saying that over the last couple of years AMD has become a litle better known by people. __________________ >[DFI LAN-PArty UT NF4 Ultra-D]-[Athlon64 3200+ Winchester]-[1Gb Corsair pc3200]-[Vapochill Micro]-[Powercolor ATI Radeon X800XL 256Mb]-[Chieftec DX-01-YL With 6 Fans]< Pug- "The spirit of modding is unleashing your creativity in the pursuit of individuality." Current Project: Unnamed Chieftec Dragon Mod

3rd Jan 2006, 19:56	#2
I_Slider_I Multimodder Join Date: Oct 2005 Location: The Park Posts: 88	It is impressive how long the 'Intel Inside' brand has lasted, especially because things move so fast in the technology sector. However I would surmise that they wanted to keep it the same to allow customers some sence of security with an ever changing product line. I think the change is for the better though as having the new logo on the front of your PC will instently let everybody know that your computer is the latest and greatest thing.

3rd Jan 2006, 21:47	#6
nookie Minimodder Join Date: Mar 2005 Posts: 34	At first this might not make any sense, but I think this chang of Intel's logo is motivated by the bad-going developement of Intel processors...no doubte amd's cpu's are better than intel's and already few generations of intel cpus are wors than amd's, Intel has nothing to do, escept changing their logo, in order to improve their sales... /i don't really know if what i wrote is understandible as I'm not very good at English sorry /

4th Jan 2006, 15:18	#8
RotoSequence Lazy Lurker Join Date: Jan 2004 Location: 'States Posts: 4,529	Considering that most of the people I know who just KNOW how to use PCs think their computer is an "Intel Inside" and nothing more. "Leap Ahead" will probably just make them think "haha, this is swanky and new." __________________ Technology Schmecnology

4th Jan 2006, 16:51	#9
eek CAMRA ***. Join Date: Jan 2002 Location: in meh own little world Posts: 1,512	I love the way AMD have tried to copy Intels viiv with their own AMD Live offering, I can't imagine it working nearly so well with all the marketing/hype Intel have done/created. AMD just don't have the same kind of budget!!

4th Jan 2006, 17:13	#11
eek CAMRA ***. Join Date: Jan 2002 Location: in meh own little world Posts: 1,512	Yip, they sure know what they are doing... especially annoucing something which is prenounced rather similarly as Intel (viiv versus live) in the same week Intel are about to do thier big launch!! Go AMD!!!

4th Jan 2006, 19:20	#12
Almightyrastus Heathen Join Date: Mar 2002 Location: Nottingham, England Posts: 442	Please tell me they are going to be updating thier 'tune' as well, hopefully to something a little more.......... silent perhaps __________________ Lo there do I see my Father. Lo there do I see my Mother, and my Sisters and my Brothers. Lo there do I see the line of my people, back to the beginning. Lo they do call to me. They bid me take my place among them, in the halls of Valhalla where the brave may live forever.

4th Jan 2006, 20:10	#13
quack \o/ Join Date: Mar 2002 Location: England Posts: 5,221	Agreed. I hate hearing that thing everytime Intel is mentioned in an advert. __________________ Denying Rights to Music lovers. Denying Rights to Movie lovers.

5th Jan 2006, 02:49	#15
scq Hypermodder Join Date: Mar 2005 Posts: 783	They ruined a classic. Though outdated, I loved the old Intel logo and "Intel Inside" slogan, as well as that annoying little dum-da-dum-dum-dum jingle. I thought it would only be the "Intel Inside" change, but I guess they changed the drop "e" logo as well. They should never have changed their image. Old Intel worked well for them, and they had no reason to mess up a good thing. Just try to imagine McDonald's losing the golden arches, IBM losing their striped logo, or Walmart losing their happy face!