No these are Nvidia brand ones that illuminate green! As far as I can tell they're available for custom built machines but not on the freemarket yet. Although I hope to be proven wrong!
There's a bundle Nvidia is doing and those bridges come with it I'll try to find the advert I saw with the information tomorrow
Hubba hubba! Those look far better than the EVGA bridges, and will match the illuminated GeForce down the spin of the higher end cards too.