1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

News Nvidia's financials show Surface RT-shape hole

Discussion in 'Article Discussion' started by Gareth Halfacree, 9 Aug 2013.

  1. Gareth Halfacree

    Gareth Halfacree WIIGII! Lover of bit-tech Administrator Super Moderator Moderator

    Joined:
    4 Dec 2007
    Posts:
    17,130
    Likes Received:
    6,719
  2. rollo

    rollo Modder

    Joined:
    16 May 2008
    Posts:
    7,887
    Likes Received:
    131
    $300 mil short wow, People really were betting houses on Microsofts Surface RT selling 3-5million units. Gonna hazard a guess this will not be the last write down on computer parts related to the Surface that we see.
     
  3. SchizoFrog

    SchizoFrog What's a Dremel?

    Joined:
    5 May 2009
    Posts:
    1,574
    Likes Received:
    8
    Talk about NOT putting all your eggs in one basket though. To lose $300m on such a big move as RT was and yet still come out 2.4% UP.
     
  4. Gareth Halfacree

    Gareth Halfacree WIIGII! Lover of bit-tech Administrator Super Moderator Moderator

    Joined:
    4 Dec 2007
    Posts:
    17,130
    Likes Received:
    6,719
    2.4 per cent up quarter-on-quarter - year-on-year, which is a more telling figure, revenue is down 6.4 per cent. Still better than 70 per cent, though!
     
  5. Snips

    Snips I can do dat, giz a job

    Joined:
    14 Sep 2010
    Posts:
    1,940
    Likes Received:
    66
    A drop in the ocean for such a large company. The main problem for them will be the Intel based Surface2, that won't need Tegra and people have been waiting for a full fat Win8 tablet for iPad money.

    I wouldn't be to quick to dismiss the SurfaceRT after the price drop as reports of empty shelves at US retailers will pacify until Surface2.
     
  6. rollo

    rollo Modder

    Joined:
    16 May 2008
    Posts:
    7,887
    Likes Received:
    131
    Wont be a full a fat Surface 2 pro at ipad money though its just not going to happen. Unless Microsoft is going to lose money doing it. ( surface pro they were making around £100 on the uk launch price)

    Surface RT is selling at a loss on each sold effectively good to get rid of unwanted stock but not so great if your trying to make cash on what your selling.

    As for an Intel Surface will depend alot on Haswells availability for the pro and wether or not it can hit the thermal and power limits that Microsoft has requested.

    Surface RT 2 if its made will be tegra 4 but after loosing the best chunk of $1bil they will not make as many this time and they will likely be priced a little cheaper.

    The sad facts are that people have the tablet they want and now wont be buying another one, Even Apple has had reduced sales figures on the tablets they sell. I dout ill be buying another one as the current one just collects dust or is used as a familly web browsing device upgrading to a better one would not change its usage.

    Heck an Ipad 2 is fast enough for 99% of people using a tablet for facebook, Email , Web browsing the 3 main uses.
     
  7. Snips

    Snips I can do dat, giz a job

    Joined:
    14 Sep 2010
    Posts:
    1,940
    Likes Received:
    66
    Rumours are Surface2 won't be Tegra but Intel instead with x86 compatibility. That's been the biggest problem from day one has been legacy support to some.

    I never had such problem myself and found the device miles better than my previous iPad or Tab2.
     
  8. Nexxo

    Nexxo * Prefab Sprout – The King of Rock 'n' Roll

    Joined:
    23 Oct 2001
    Posts:
    34,731
    Likes Received:
    2,210
    Actually even with the price cut it is probably breaking even at worst.

    One can but hope.
     
  9. loftie

    loftie Multimodder

    Joined:
    14 Feb 2009
    Posts:
    3,173
    Likes Received:
    262
    Nvidia have said they are "working hard" on the second gen surface. Though that could just be say a gfx card and nothing more.
     
  10. LightningPete

    LightningPete Diagnosis: ARMAII-Holic

    Joined:
    2 Jul 2009
    Posts:
    307
    Likes Received:
    0
    A drop in the ocean may be on paper. You explain that to Directors / Managers that the goon(s) in the company who went with the windows RT project and then the people who agreed and financed it. And explain to the shareholders whose price has fallen aswell.... It might seem nothing but 300mil in any western currency is a lot of sales to lose!
     
  11. Nexxo

    Nexxo * Prefab Sprout – The King of Rock 'n' Roll

    Joined:
    23 Oct 2001
    Posts:
    34,731
    Likes Received:
    2,210
    Well, it's not as if a component manufacturer can go: "No, we won't sell you our components because we think that your product is not going to sell well". nVidia actually sold all those Tegra 3's that are in all the Surface RT's. They got paid for them. There just wasn't as much follow-up business from that corner of the market as they had hoped.

    But the chip is there, it is proven and it will over time be used in cheap low power devices.
     

Share This Page