News AMD reports $197 million loss for Q3 2015

Can someone explain how a AMD can still exist after losing millions upon millions of dollars every single quarter, for years! I can't get my head around it.

 

"and GPU rival AMD ...."

Assuming this should read NVidia...

 

Sad times. I'm hoping that their next set of products will be stunning, because if they're just competitive I suspect they'll continue to decline.

 

even with the 5870 being the fastest gaming card - they lost market share. and with the X2 beating intel - they lsot market share (intel paying off companies not to buy AMD)

 

If they were capable of stunning I think we would have seen it by now.

 

The 5870 wasn't actually fastest at any point, was it? The 480 was quite a bit quicker, just a massively flawed product, what with all the heat and noise. Your point still stands though; if they can't gain marketshare with a product that's widely accepted as being a better buy than the competition, they're a little screwed.

 

5870 was launched September 2009 - gtx 480 was april 2010.

ergo , it was the fastest for those 7 months. but as we both agree - even with the best , they lsot market share

 

Because humans are a bunch of numb-nuts, I think that marketing probably plays more into the success of a product than how well the product performs. I think Nvidia are better at marketing.

 

i hope they pull out of this. in terms of innovations that improve the PC experience AMD are pretty much a central player. they develop and release a lot of tech.... nvidia makes everything proprietary. Even without considering the loss of a competitor for both nvidia and intel, no AMD will definitely be a negative for everyone, not a positive.

 

There was some issues with AMD not sending a review copy of one of their cards to the tech report with one of AMDs representatives saying silly things on twitter that implied a bias in the Tech Report. On a later pod cast Wasson (of tech report) claimed that he had people from rival companies contacting him and telling him to go easy on AMD. He indicated hat even competitors were concerned about the sate of AMD. A lack of competition will probably have implications for their own business due to monopolies being established or whatever. He also said of course there were people that didn't care. There was concern from the industry none the less.

But I think a lot of people in the industry, from competitors to consumers would feel a hit if AMD go under. It's important that they stick around. Or at least someone else can step up and take their place.

 

I don't think AMD have a magic bullet, because if they did they would have launched it already. Zen isn't going to solve their problems, or give them any meaningful increase in market share (and hence profits). They're just going to haemorrhage cash until they eventually go under. It's a real shame they'll drag ATI down with them.

 

I don't think ATI will die. I imagine they'll spin off the graphics division as someone would probably buy that. Or maybe they will become a graphics only company and sell whatever cpu assets they have.

 

Who else would be all over the Zen cpu if it had 6 or 8 cores even if they were 10% slower than Intels offerings IPC wise? For me, AMD can get a big win with the enthusiasts if they just leave internal gfx off the cpu and nearly compete.

 

Intel can launch a 6 core or 8 core chip at will. ATI is the reason AMD are in this mess in the first place over paid for ATI and have massively struggled to even pay off the loans they took to buy ATI.

 

I would love AMD to put out some competitive stuff across the board (price wise), I've just switched to an intel build purely due to ease, but the previous 3 builds (both for myself and my family) have all used AMD APUs and they've been great.

 

So would AMD

 

The majority of software still doesn't use more than a single core let alone 6-8, and that's probably never going to change as for the majority of software it's just not worth the investment, that's not to say there's no software that sees gain from using more cores, it's just that those are in a minority.

For Zen to be a success AMD needs it to highly scalable in a similar fashion to how Skylake can be used in everything from a 28W mobile device all the way up to the 91W gaming monster, but they don't only need to match what Intel is offering they need to better it, either in terms of power consumption, performance, or both.