News Swiftech returns to air-cooling

Swiftech re-enters the air-cooling market with its Polaris 120 CPU cooler.

http://www.bit-tech.net/news/hardware/2011/03/10/swiftech-s-new-air-coolers/1

 

I should imagine there's more money to be made in air coolers as it's just the minority of PC users that liquid cool their PCs.

 

True, but have you seen the price of waterblocks and rads; they cost a fortune. A decent setup costs £200+. I don't belive it costs that much to make the stuff so the markup must be alot.

 

Good move Swiftech. Your watercooling gear is subpar and the only reason people still buy it is because its cheap.
I havent bought Swiftech in years.

 

They must produce those in smaller volumes so production costs likely to be quite high. Air cooling is very much the mass market product.

 

Not really into watercooling myself (for VGA yes, CPU no - too cumbersome if you remove motherboard/CPU often), but I thought that Swiftech ceased to exist. So many blocks and stuff is in the discount bin. Most of shops is not even bothered with Swiftech at all.

 

I bought one of those Thermaltake Frio's and there's a right old George Raft blowing up me middle wicket, how cold does it need to be.

 

I completely forgot about Swiftech as an option when it came to water cooling lol. I guess I see why they are doing air now too

 

Subpar.. Like the Apogee XT, or the MCP35X ?

Gabe, CEO Swiftech

 

Looking forward to a review

 

Are you mad? Their CPU blocks have consistently been amongst the top three for thermal performance, often very restrictive it's true, but they've just brought out a new revision to address that in their latest block.

 

Not mad, just used other products in the watercooling world that are MUCH higher quality.

 

It's Automatic, Systematic, Hydraumatic!!

Ha ha first to base...

 

Oh no denying there are better quality in terms of finish and appeal, I have a Ybris block, which doesn't perform very well (compared to the leaders) but the quality is undeniable, the word "subpar" is what I'm really arguing with as it's to vague in this respect.

 

Oh Gabe, you card. It's good to see that you still take great pride in your product.

 

What country do you come from? Here in the U.S. Swiftech is selling just fine. Their Apogee XT is the top-rated cpu waterblock even beating out Heatkillers. EVGA uses Swiftech waterblocks in their GeForce GTX 580 Cheesecake Hydro Copper 2, the fastest video-card in the world.