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Old 3rd Mar 2008, 13:37   #1
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Futuremark tries to trademark 'PWNAGE'

http://www.bit-tech.net/news/2008/03...emark_pwnage/1

Futuremark Corporation has recently filed papers with the US trademark office for the word 'PWNAGE'. All signs point to its move into games development.

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Old 3rd Mar 2008, 14:00   #2
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/me waits for teh pwneror to sue.
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Old 3rd Mar 2008, 14:01   #3
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Oh good heavens.
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Old 3rd Mar 2008, 14:13   #4
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epic fail in the making
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Old 3rd Mar 2008, 14:18   #5
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Does Futuremark even use it in any of their products (and does their line of product expand beyond benchmarking software)?

Dumber than Fark trying to trademark NSFW.
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Old 3rd Mar 2008, 14:22   #6
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Well that came out of nowhere. Considering their benchmarking tools don't mean jack anymore, maybe they go bored?
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Old 3rd Mar 2008, 14:31   #7
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No chance of getting it through. Trademarks require that there is no significant prior art relating to the application. Since there is obviously masses of prior art (just look through any game forum, or even lolcats), this is doomed to failure before it even starts.

Strangely, futuremark should already know this, so I think this is probably just a publicity stunt to draw attention to the fact that they're writing a game. </cynic>
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Old 3rd Mar 2008, 14:55   #8
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lol I think Futuremark is trying to drum up some free PR for its up coming game to remind everyone that they are still doing stuff.
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Old 3rd Mar 2008, 15:59   #9
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What's gonna happen, everyone's gonna boycott futuremark, taht's what! this reminds me of when apple wanted to tradmark the "I-anyhing stuff" I doub't such a commonly used word will be tradmarked or stay that way, considering WOOT just officialy made it into the english language, no kidding.
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Old 3rd Mar 2008, 16:02   #10
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Quote:
Originally Posted by Flibblebot View Post
No chance of getting it through. Trademarks require that there is no significant prior art relating to the application. Since there is obviously masses of prior art (just look through any game forum, or even lolcats), this is doomed to failure before it even starts.

Strangely, futuremark should already know this, so I think this is probably just a publicity stunt to draw attention to the fact that they're writing a game. </cynic>
Completely agree on both points.
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Old 3rd Mar 2008, 16:11   #11
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Quote:
Originally Posted by Flibblebot View Post
No chance of getting it through. Trademarks require that there is no significant prior art relating to the application. Since there is obviously masses of prior art (just look through any game forum, or even lolcats), this is doomed to failure before it even starts.

Strangely, futuremark should already know this, so I think this is probably just a publicity stunt to draw attention to the fact that they're writing a game. </cynic>
Thats what I thought then reading Tim's article. No chance of a common word getting a trademark.
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Old 3rd Mar 2008, 17:11   #12
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I hope the get pwned.

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Old 3rd Mar 2008, 18:29   #13
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Personally i hate the word and wish it would go away
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Old 3rd Mar 2008, 18:40   #14
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Personally i hate the word and wish it would go away
what he said ^^^

in any event, this smacks of a P.R. stunt to me
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Old 3rd Mar 2008, 20:21   #15
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Old 3rd Mar 2008, 20:24   #16
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epic fail in the making
Agreed. This can only go badly for them.
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Old 3rd Mar 2008, 21:24   #17
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1337 can never be trademarked as it's a number. Thats why intell switched from 486 to pentium because they couldn't trademark a number so others produced 468's aswell. Some of them far faster than intells. I have a IBM "586" which could run at 140MHz and basicly raped all but the fastest pentium. Runing with high bus speeds made my system a tad unstable though.
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Old 3rd Mar 2008, 22:30   #18
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Quote:
Originally Posted by Kipman725
1337 can never be trademarked as it's a number. Thats why intell switched from 486 to pentium because they couldn't trademark a number so others produced 468's aswell. Some of them far faster than intells. I have a IBM "586" which could run at 140MHz and basicly raped all but the fastest pentium. Runing with high bus speeds made my system a tad unstable though.
I thought porsche successfully trademarked 911, or more importantly won a court case against another car company for the 911 moniker. Of course that was like 70 years ago?

at any rate this is pretty pointless, especially seeing how pure pwnage has been around for awhile, the real debate is whether it's pronounced Pone, or own
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Old 3rd Mar 2008, 23:08   #19
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When I first start at bit-tech I heard it pronouned poon-age. That surprised me a lot. Up north a pooner is someone who sniffs bicycle seats for sexual pleasure. It took a bit of getting used to hearing that.
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Old 3rd Mar 2008, 23:28   #20
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Quote:
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When I first start at bit-tech I heard it pronouned poon-age. That surprised me a lot. Up north a pooner is someone who sniffs bicycle seats for sexual pleasure. It took a bit of getting used to hearing that.
That took me as well.

Been down this end of the country for a year, love the people, hate the soft dialect.
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