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Old 4th Apr 2008, 09:42   #1
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City of Heroes gets optional adverts

http://www.bit-tech.net/news/2008/04...onal_adverts/1

Superhero MMO City of Heroes is to have optional adverts littered throughout according to a statement from NCSoft.

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Old 4th Apr 2008, 09:58   #2
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If they offered a discount to the subscription for in game billboard adverts I'd be happy as long as everyone was seeing the same advert in the same place at the same time to avoid confusion.

Then again I finished my love affair with CoH ages ago, now I'm just waiting for Champions Online.
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Old 4th Apr 2008, 13:24   #3
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CoH is a game where ads could slip in quite neatly, so I don't see any problems really.
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Old 4th Apr 2008, 14:13   #4
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There have always been billboards around the game with a small number of fake adverts on them, swapping them out for more variable real ones would fit well as long as they were tastefully done (ideally made specially to be in keeping with the style of the CoH world)
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Old 4th Apr 2008, 15:34   #5
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Quote:
...to fund a future game...
The Cape Radio internet radio interview last night with Brian Clayton, Matt Miller (lead dev) and Lighthouse(community manager) revealed that almost, if not all, of the revenue from the ads will go straight back into the development bank for CoH. The reason given for this being NCNorCal is doubling it's dev team for City of*.
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Old 4th Apr 2008, 15:42   #6
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I see no problem because the Ads are optional. They aren't forced on the users at all, and in a game like City of Heroes set in a fictional city in the real world United States, it's not too out of place to have the ads. There are billboards, and posters throughout the entire game so something of a real advert to me in that game isn't bad at all in my eyes. It's not like seeing a Coke Billboard is going to totally kill the immersion. The characters exist in the United States with ties to real world organizations anyway.
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Old 7th Apr 2008, 09:52   #7
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I have no problem with this approach, its all pretty unobtrusive and giving you the opt out is a nice gesture to the community.
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