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Old 21st Apr 2008, 12:27   #1
Bindibadgi
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Apple patents virtual stores

http://www.bit-tech.net/news/2008/04...rtual_stores/1

Apple has just been granted a patent on a method for enhancing the atmosphere of online shopping using a virtual environment that doesn't sound a million miles away from Second Life.

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Old 21st Apr 2008, 12:58   #2
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talk about patenting the obvious!!!
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Old 21st Apr 2008, 13:13   #3
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Don't the virtual stores in MMO's count as previous art?

Perhaps I ought to patent the use of a screwdriver as a paint tin lid remover
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Old 21st Apr 2008, 13:18   #4
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Indeed.

I don't know about anyone else, but I tend to spend more shopping online than I do when I shop in a physical store. Perhaps it's the fact that when I go to a store, I know exactly what I want so I get it and leave ASAP, rather than fight the hordes of people with screaming kids.

Also, why would I want to wonder around a "virtual" "physical" store, when the Amazon/Play/scan/insert-e-tailer-here model works perfectly already?
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Old 21st Apr 2008, 13:23   #5
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Old 21st Apr 2008, 13:53   #6
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Man. Seems like we have a new race, here.

Patent race. Patent everything, just incase someone tries to use it in the distant future.

That said, with this, do I get the processing power of a Mac Pro in the virtual store? I've got some pretty intense rendering work to be done, and my PC can't handle it..
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Old 21st Apr 2008, 13:59   #7
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There is so much prior art for this, how the hell did they get the patent?
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Old 21st Apr 2008, 15:52   #8
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Apple patents the obvious or someone else's prior art AGAIN. They are turning into the biggest Incorrect Patent Whores in the world.
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Old 21st Apr 2008, 15:56   #9
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Hoe'd up. They are going to use the internet, the development of which has brought more power into the hands of consumers by giving them the option of looking only at the products they are interested in and need if they do a little research, in an attempt to obfuscate information and force customers to sift through all the products on offer the same way they did in their brick and mortar stores? The kicker is that they will bill this as a way to make the store "easier to use." Why do I feel that so many technology companies do business by pandering to idiots as opposed to the people who actually know how to use their products?

The Internet: now another tool in the handbag for people who want you to buy **** you don't need.
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Old 21st Apr 2008, 16:12   #10
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Apple is starting to do what other businesses do all the time. Although my favorite is IBM trying to patent making money from patents.
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Old 21st Apr 2008, 17:30   #11
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well it seems that this is how Apple really makes its money to survive in a PC world, they go around patent everything and then sue people....

So how will this effect MMO that have virtual stores that you can buy actual items with money and what not??? I think I have another reason to hate Apple >_<
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Old 21st Apr 2008, 21:04   #12
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so much previous art lmao!
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Old 21st Apr 2008, 21:19   #13
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Can you sue someone for patenting something very similar to your own patent? If so I'm sure someone could sue Apple (and several other bad offenders) for patenting their patent. Or even sue the patent office for letting these patents through. Hold on, I'm going to try and patent patenting the obvious.
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Old 21st Apr 2008, 21:20   #14
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Can you patent breathing?
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Old 21st Apr 2008, 22:03   #15
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i wonder whether SecondLife actually falls under this patent ....
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Old 22nd Apr 2008, 09:08   #16
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Aren't there virtual stores just like this in Secondlife?

...there are in Oblivion ;-)
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Old 22nd Apr 2008, 10:55   #17
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the patent system is very broken....
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