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Old Yesterday, 12:27   #1
Porkins' Wingman
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Marketing advice please

I have a business idea with potential to tap a nationwide market, providing there is actually a market for it at all.

I'd like to test my idea in my local area to see what interest/take-up it gets.

What I'm wondering is, am I better off advertising it as a 'trial' to my potential customers, or should I try to be more professional and advertise it from the outset as the fully-fledged glossy service I one day hope it to become?

While all advice is welcomed, I would be grateful if you could qualify your advice by adding a note about your experience in such issues.
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Old Yesterday, 12:53   #2
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I'd say fully-fledged glossy service, but how about calling it a local pioneer for your new national product/service.
So rather than calling it a trial, you're saying that the local area is simply getting it first.
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Old Yesterday, 14:35   #3
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Can't see much wrong with that idea, Suen, thanks.

Probably should have flashed out my question a bit more. My experimentation will likely go through stages and I feel that if I communicate that from the outset it will have a positive impact on how customers view the business.
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Old Yesterday, 19:13   #4
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The description is way too ambiguous for any solid advice. Is it an online or physical service? Is it B2B or B2C? Starting capital? When do you intend to break even? What percentage of the start-up costs are advertising? etc etc
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