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Old 10th Dec 2008, 12:13   #1
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EA is 'disappointed' with 2008 sales

http://www.bit-tech.net/news/2008/12...h-2008-sales/1

Last year was a good year for gaming and hope were high for this year, but EA for one is disappointed about games sales this year.

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Old 10th Dec 2008, 12:23   #2
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EA has said it is disappointed with holiday sales, and will make efforts to reduce costs next year.
Replace 'cost' with 'DRM' and then we'll talk. I think also, rather than rehashing old games, innovation is the way forward. Mirrors Edge, for better or worse, is a good step down that road but I'd be more inclined to buy games that aren't effectively Quake/Battlefield/Command and Conquer/SIMS clones.
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Old 10th Dec 2008, 12:32   #3
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"While we saw significant improvement in the overall quality of our key products this year, we are disappointed that our holiday slate is not meeting our sales expectations," Riccitiello said
With the proliferation of information on DRM and the increase in "non-techie" people becoming aware of its effects, I'm not surprised more and more people are avoiding legitimate purchases and opting for nntp/p2p versions.

I'd say to EA what we all say to the RIAA and MPAA - sort out your consumer business model first to reflect the change in media and user experience of the products and then you'll start seeing better profits. Slapping DRM and other draconian means of media management simply isn't working and is instead driving away your otherwise ligitmate consumer. <shrug>

Last edited by mmorgue; 10th Dec 2008 at 12:35. Reason: apostrophe + s indicates to 'to be' not the possessive or plural...
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Old 10th Dec 2008, 12:48   #4
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DRM this DRM that! Im so over DRM its not even funny! As for EA not meeting there sales, well.....what exactly is meeting there sales! 1,000,000 sold per title??? or is it making more than what they spent to make the game in the first place!
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Old 10th Dec 2008, 12:56   #5
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I wonder if they'll blame it on DRM or piracy... 3 lost sales due to DRM from me, none because of piracy
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Old 10th Dec 2008, 12:57   #6
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The lessons to be learned aren't limited to just DRM.

When a company innovates, it needs to make sure that what it's innovating with is actually enjoyable. Going by word of mouth, they didn't always do that.
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Old 10th Dec 2008, 13:02   #7
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they should start making good games then and stop ruining other games when they buy out the game makers company (C&C, UO to name a few)
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Old 10th Dec 2008, 13:07   #8
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Make a decent game that doesn't crash or require patches and maybe you will sell games, stupid nuffs, they are so thick.
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Old 10th Dec 2008, 13:10   #9
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Quote:
Originally Posted by RotoSequence View Post
When a company innovates, it needs to make sure that what it's innovating with is actually enjoyable. Going by word of mouth, they didn't always do that.
Maybe so, but surely that is simply the risk of trying to innovate? You can never be certain of the results when you try to do something new. By exploring new ideas you are inevitably exposing yourself to the possibility that some of them won't be as fun or successful as hoped. This could well lead to making a loss on some releases. The trick is to then build upon the ideas that proved popular - without the original investment in innovation, this would simply be impossible. Rather than cutting back, working with the new ideas that turned out best may be a better way forward...

From the sounds of it, EA is at risk of going back to what it was; a largely boring, non innovative company that simply re-hashes what is has already tried and is comfortable with.
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Old 10th Dec 2008, 13:17   #10
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Originally Posted by The Bodger View Post
Maybe so, but surely that is simply the risk of trying to innovate? You can never be certain of the results when you try to do something new. By exploring new ideas you are inevitably exposing yourself to the possibility that some of them won't be as fun or successful as hoped. This could well lead to making a loss on some releases. The trick is to then build upon the ideas that proved popular - without the original investment in innovation, this would simply be impossible. Rather than cutting back, working with the new ideas that turned out best may be a better way forward...

From the sounds of it, EA is at risk of going back to what it was; a largely boring, non innovative company that simply re-hashes what is has already tried and is comfortable with.
What I mean is that they need to make sure the game that uses the actual gameplay innovations is actually fun, all around. You can have the greatest elements of game design in the world become worthless if the game is repetitious and incorporates other elements that clash with the fun parts.

It's also possible to make a game that isn't as deep or as challenging as one might expect. Spore is an example of making a brilliantly complex technology into an overly simple game.
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Old 10th Dec 2008, 13:17   #11
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To be honest, this isn't really a surprise is it. The whole economy is screwed up at the moment and barely anyone is making much profit. What the hell did they expect. Added to that the growing rejection of DRM by the public and the fact that they spent tons of money buying up other companies. Also one of their biggest tittles and also probably their biggest gamble "Mirrors Edge" was only released recently, right in the middle of the credit crunch. So it's not surprising this hasn't sold well yell. I just hope that EA don't see this as proof that rehashing old games and milking established franchises are the only way to make money. They need to concentrate on what the people want and on developing innovative new products. That's the only way they're going to survive in the current economic climate.
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Old 10th Dec 2008, 13:22   #12
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get Westwood people to make Red Alert 3, and get someone with a degree in Physics to make NFS Undercover physics. (or hire the physics dude from Codemaster whom made GRiD)

also take out the DRMs, and then see if your sells go up. i, for one, will be buying RA3 and NFS if the above improvements were made.
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Old 10th Dec 2008, 13:27   #13
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Perhaps EA should go in to the rental business, like gamefly....
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Old 10th Dec 2008, 13:32   #14
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Greetings!

EA would have received my money if not for its draconian DRM.
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Old 10th Dec 2008, 13:45   #15
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Originally Posted by RotoSequence View Post
It's also possible to make a game that isn't as deep or as challenging as one might expect. Spore is an example of making a brilliantly complex technology into an overly simple game.
But Spore was absolute tripe, I wasted my money on that one.
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Old 10th Dec 2008, 13:58   #16
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My Warhead stopped working after 2 weeks, and with allot of effort and time since on the phone and e-mail it still not sorted out.

I have personally banned EA games from my list, I will never pay for EA games again until they remove DRM!

I have also supported EA games in the past, set-up tournaments for their games, allot of effort from my side and they can't even support me properly with one of their titles.

I am sorry EA but you have lost a loyal fan with your policies!
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Old 10th Dec 2008, 14:01   #17
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3 lost sales because of DRM for me too: Mass Effect, Spore, GTA IV.

I really dont get why there is no statement as to what EA plans to do about their low sales. In it's current form the message is just a whine: "mommy, nobody bought my limonaaaaaade!"

[edit]OK, so he plans to cut costs. Are you kidding me? Now would be the time to invest! Lots of great developers have been sacked lately and are ripe for the picking, and the PC gaming audience has never before cried out so loudly for what it wants. There are clear goals, there's real money to be made, and the available workforce has more then enough capacity. If EA invests now and does it wisely, they'll be for gaming what microsoft is for OS's within the next 5 years.

but noooooo, let's cut costs. I despise managers, they never look at what they are actually doing.
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Old 10th Dec 2008, 14:03   #18
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Release non-crappy games, stop ruining old franchises. I bought Mass Effect, quite liked it, I would've bought Mirror's Edge if you just deemed to release a PC version. I thought I'd be buying Spore and Red Alert 3 but it turned out those games were major horseshit! What's going on guys?
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Old 10th Dec 2008, 14:07   #19
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Man oh man the Anti DRM people here are like religious fanatics, they take everything and turn it into it is because of DRm. How about the games this year were not quite as appealing as 07?, plus the economy? Geez.
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Old 10th Dec 2008, 14:07   #20
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Down with the evil empire!!!
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