News Nintendo: We have 80 percent of girl gamer market

http://www.bit-tech.net/news/gaming/2009/11/27/nintendo-we-have-80-percent-of-girl-gamer-m/1

Nintendo has released figures claiming that it has 80 percent of girl gamers in the US.

 

I can believe that. My wife has a Wii but shows no interest in other games consoles.

 

My wife agrees with me that the Wii and its assorted party games are rubbish. She'd much rather try to snipe me out on MW2 on X360.

 

I rang my GF on the way home yesterday to see if she wanted me to pick anything up from the shops. All I got was a distracted voice that said "Joe...busy...pewing noobs"

I came home to find her hunched double over the keyboard playing the first levels of MW2, swearing like a sailor in joy/exxcitement.

 

^^ You sir, are a lucky man.



In some respects.

 

My Gf owns a wii, calls me a geek when i'm playing MW2 on PC or Console. I can see Nintendo's claims being true tbh.

 

They dont just play house of the dead on the Wii. I know a lot of girls who use the Wii for Wii fit or Wii sports. Based on that I reckon the figures are right.

 

Thats great, thats the kinda girl i want, although she would have to be fit as well.

Don't want no beached whale that plays games all day.

 

i find the funny "We have 80 percent of girl gamer market" "Not including handheld and mobile devices or PCs"

The US owns all the soil on the planet......Not including soil outside the US.

edit:
in addition 60% of gamers are male 40% Female (source: http://www.theesa.com/facts/pdfs/ESA_EF_2009.pdf)

Meaning 32% of gamers play on the Wii (less than a third)

42% of americans have a console but 68% of americans play games meaning 26% of gamers PC or mobile phone play


all in all they are announcing in their highest voice, "WE HAVE NOTHING TO BOAST ABOUT SO WE'RE MAKING IT UP"

 

Basically they have 80% of the home (under the telly) console market amongst girls. Yeah for bad press releases.

 

''while Sony trails behind with just 9 percent penetration.''

Sorry, but despite best intentions I sniggered when I read this. Anyone else?

My GF uses the Wii but she also plays counter-strike and a bit of WoW now and again. It would be nice if they could break it down into women who had never touched a PC/console game before and those that had. Would be interesting to see how many full on girl gamers there are.

 

You lucky people with gamer girlfriends. Mine hates PC games

 

There are no decent games for adult males on the wii, so I'm not really surprised by this.

 

Wii's have potential!
But lets be honest its just become a little kids console with the occasional Mario fanboy.

 

Why yes - why would Nintendo compare PC to console when they are discussing their own demographic?

And the PDF you linked - if you looked closer you would see that nintendo has quite a lot to Boast about, like how they had the top 4 selling console games of 2008, and they had 12 of the top 20 (if you include NDS). So ya, I would say that having 9,36 million female fans is quite a lot to talk about.

 

Has the definition of "gamer" changed ? Before it was more hardcore. Nowadays as soon as you play a game once a month on your cellphone you're considered a gamer

 

It would be good to see their definition of a gamer. A mother who occasionally joins in with their kids on the Wii might classify. From a market research point of view the definition would be along the lines of: "I have bought a game for myself in the last X months" and "I usually play video games for at least X hours a week"

Without Nintendo's definition and survey methods this data, while encouraging, may have been massaged.

 

My mum plays both PC and Wii. Both my parents prefer Linux (Gnome, sort-of) to Windows. It has more card games.
My mum also plays Wii-Fit (is it a game?).

She only had 4 years of schooling (old days on this Island, Madeira), my dad also, yet they're quite ahead for the time of their upbringing.

 

If you have a Wii and play it, you probably qualify.

 

What I would like to see is how many games they own, i have a 360 and over 30 games, most of these girls just play music games