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Old 21st Dec 2009, 11:21   #1
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Microsoft sued over Bing trademark

http://www.bit-tech.net/news/bits/20...ng-trademark/1

Microsoft is facing a legal battle over the Bing trademark.

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Old 21st Dec 2009, 11:34   #2
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Well, Microsoft Bing is a search engine.

Other Bing is an (for want of a better expression) art company. They're not web designers. They're designers, who happen to have a website.

This is a publicity thing, I reckon, and if Microsoft decide to counter-sue, it could be curtains...
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Old 21st Dec 2009, 11:34   #3
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The producers of Friends are also thinking of suing for using the surname of one of their characters.

The owners of Bing Crosby's estate are also considering their position on the matter.
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Old 21st Dec 2009, 11:44   #4
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i think it's a 'sue the guy with the most media attention' case
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Old 21st Dec 2009, 11:59   #5
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Quote:
Originally Posted by MaverickWill View Post
This is a publicity thing, I reckon, and if Microsoft decide to counter-sue, it could be curtains...
I hope they do, teach em a lesson.
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Old 21st Dec 2009, 12:38   #6
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I think it's a well calculated exercise in hitching a cheap ride on Microsoft's marketing bandwagon - for a few thousand bucks in legal fees, these guys are getting their name out there in a big way, so much so that their site was the victim of "an unholy Slashdotting". Smart, opportunistic move. I'd be shocked if they don't drop this the minute the media furore dies down and MS responds, as is customary, by burying the little guy under a mountain of paperwork so large that the fees would cripple it before it even got to trial. I'm sure MS has a whole division of its legal army dedicated to taking care of irritations such as this.
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Old 21st Dec 2009, 13:01   #7
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Reminds me of Bill Gates' appearance in The Simpsons: "Buy him out boys"
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Old 21st Dec 2009, 16:13   #8
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...on a similar account Gmail isn't called Gmail in Germany
(There's an existing company in the mail business that's been using Gmail a lot longer)
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Old 21st Dec 2009, 16:58   #9
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they should have bought bing.com, and any other form of bing.??? domain names if they wanted sole use, it's another lets join the 'sue microsoft' gang.
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Old 21st Dec 2009, 18:50   #10
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With the financial muscle Microsoft have that bing software designers seem to have been given very bad legal advice!!
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Old 21st Dec 2009, 21:23   #11
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Money pretty much was the motive. Since the whole world slave to money.
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Old 22nd Dec 2009, 01:19   #12
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If the company suing was simply named Bing without any other words in the company name I could see a lawsuit, but one word? Come on. This is a frivolous lawsuit and perhaps a publicity stunt. Never had heard of the company until now.
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Old 22nd Dec 2009, 02:03   #13
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in fairness - judging by their website, the company are called Bing! and the Information Design is an addition to the name to explain what they do.. their site is named only bing and their icon at the top of the site (whilst pathetically basic) is simply Bing!.

pre microsofts search site, any search for bing would probably bring up their site. (if one could somehow ignore crosby and friends of course)
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Old 22nd Dec 2009, 03:46   #14
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Quote:
Originally Posted by LordPyrinc
Come on. This is a frivolous lawsuit and perhaps a publicity stunt. [B]Never had heard of the company until now[B].
thats the point
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Old 22nd Dec 2009, 06:28   #15
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Rename Bing to Bong, and profit.
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Old 22nd Dec 2009, 08:48   #16
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spot the difference competiton:-



bing

bing information design!
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Old 22nd Dec 2009, 12:12   #17
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i still ask why didnt they buy bing.com instead of just bing.biz
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