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Old 9th May 2012, 10:36   #1
brumgrunt
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Samsung targets consumers with new marketing push

Samsung is targeting consumers in a new advertising campaign for its DRAM and NAND flash products.

http://www.bit-tech.net/news/hardwar...rketing-push/1
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Old 9th May 2012, 10:49   #2
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This is news? No pricing or specs?
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Old 9th May 2012, 11:19   #3
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Quote:
Originally Posted by MSHunter View Post
This is news? No pricing or specs?
Yes, it's news: it demonstrates a dramatic shift in tactics for the world's number one memory maker, suggesting that the company is either feeling the pinch or is concerned about its rivals.
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Old 9th May 2012, 14:04   #4
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That marketing team might wanna take a second think about what they were doing!
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Old 9th May 2012, 14:27   #5
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Quote:
Originally Posted by Gareth Halfacree
suggesting that the company is either feeling the pinch or is concerned about its rivals.
Or continuing the push forward now they are such a well known brand.

(Lame adverts though)
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Old 9th May 2012, 18:11   #6
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Seriously, if my next iProduct doesn't come with Samsung memory, I may write a curt blog post on the matter, start a Facebook page, and boycott buying any new Apple products for as long my will holds out*.

But I'm not worried, as I'm certain that Apple will see that Samsung memory is CLEARLY superior and therefore wouldn't utilise inferior or substandard materials, components or assembly procedures.


* 48-60 hours.
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Old 9th May 2012, 22:48   #7
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Honestly it's about time Samsung start pushing their products more on the retail market; for a while now they have been making some of the best DDR3 chips you can get (the 30nm parts in my rig, made as low-voltage models they have OC'd to ~2.5Ghz on 1.65v). Yet these parts are only marketed as low-voltage parts and are unavailable in many parts of Europe. They make good products but rely on corporate contracts rather than consumer marketing to sell their products.

FYI, either it's just my browser (chrome, up to date) or you have a syntax error in your link to Samsung's page:

"The adverts are currently available on Samsung's Facebook page, while a new microsite dubbed 'Tune It Up' is available on the [eurl=www.samsung.com/Memory]Samsung website proper[/eurl]."
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Old 9th May 2012, 23:25   #8
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Why spent money on advertising? IMO I think it would be a better idea to make there products even cheaper, reliable and spend money on improving customer service.


Why? When I look at a product it isn't because they use advertising, it's because I need that product. When I look, I look for lowest price and best rating. After I see a product that is cheap and reliable, I'll read the reviews and see if the people who did have problems (I understand that every product will have its faults) to see how they were helped/treated by the manufactures.


I'm sure Asus makes excellent motherboards, but I haven't heard anything good about there CS. I have stepped away from buying Asus products because of this.
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Old 9th May 2012, 23:31   #9
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hey im all for any type of new scheme especially if it involves prices going down!
and i hope they do go down as i am waiting to buy a ssd drive
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Old 9th May 2012, 23:34   #10
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I think the main reason for the ads vs. better products and service is because the number of people who will actually buy a retail SSD is much smaller than the number of people who would buy a laptop with a SSD already packed in it. Samsung wants customers to somehow insist on buying products that are made with Samsung parts, earning them more contracts with manufacturers like Dell. Seems indirect and doomed to failure IMO, but we'll see.
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Old 10th May 2012, 07:51   #11
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Quote:
Originally Posted by yougotkicked View Post
FYI, either it's just my browser (chrome, up to date) or you have a syntax error in your link to Samsung's page:
"The adverts are currently available on Samsung's Facebook page, while a new microsite dubbed 'Tune It Up' is available on the [eurl=www.samsung.com/Memory]Samsung website proper[/eurl]."
Fixed - t'was missing the 'http://', which the URL parser doesn't like.
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Old 10th May 2012, 08:18   #12
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the advertising is easy way to promote product. Another way to promote product is SEO
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Old 10th May 2012, 09:50   #13
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I havent tried the RAM position yet, I'll give it a go later and report back
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Old 10th May 2012, 17:42   #14
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The pictures they had up were pretty slanderous, implying that the other big manufacturers drain massive battery life, cause loads of crashes and waste time is utterly ridiculous. I know they're just trying to condition people to think "Samsung memory is the only good memory in the world!" but aren't they going a tad far?
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