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Old 1st Nov 2012, 10:22   #1
Gareth Halfacree
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OCZ drops 150 product lines, sacks staff

Looks to concentrate on high-grade and enterprise lines.
http://www.bit-tech.net/news/hardwar...ocz-finances/1
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Old 1st Nov 2012, 10:36   #2
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This isn't actually anything particularly new, but a continuation of their existing business plan - get out of low-margin, commodity products like RAM and jump into lucrative high-margin products such as SSDs where branding has a more significant.

Corsair's been following the same pattern too, having diversified into...well pretty much everything!
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Old 1st Nov 2012, 10:44   #3
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This isn't actually anything particularly new, but a continuation of their existing business plan - get out of low-margin, commodity products like RAM and jump into lucrative high-margin products such as SSDs where branding has a more significant.
I'd say that sacking damn-near a third of the workforce is a pretty new strategy!
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Old 1st Nov 2012, 15:48   #4
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Here in Portugal it has become a trend to fire all the workforce by shutting down and declare bankrupcy. Some people want the easy way, bow down instead of struggling and push forward.
What I would like to know in the detail are the products categories and, if possible, which ones.
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Old 1st Nov 2012, 17:39   #5
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I'd say a large portion of their losses are down to returns. I've sent back 10 Vertex drives in the last 5 months.
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Old 2nd Nov 2012, 01:16   #6
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Originally Posted by MjFrosty
I'd say a large portion of their losses are down to returns. I've sent back 10 Vertex drives in the last 5 months.
So if their products are such crap why do you keep buying them?
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Old 2nd Nov 2012, 06:26   #7
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150 lines Good christ, how many pies do these guys have their fingers in?

Always a shame when a company gets itself in trouble - not for the company, for the whole lot of people that are about to be out of a job. I hope OCZ does right by them.

And, yeah, frosty, what the hell? If it's a company I'm rabidly loyal to (Asus, G.Skill) they'd get a pass a time or two. Otherwise, you get about one shot with me (AMD video cards - never again.)
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Old 2nd Nov 2012, 07:46   #8
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So if their products are such crap why do you keep buying them?
Prices. I daresay that OCZ drives just have spotty reliability. It's a shame really as they're priced beyond reasonably well and they do perform decently. It's just that they're horrifically unreliable.
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