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Old 18th Jun 2013, 23:11   #1
Meanmotion
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GAME opening Xbox-only store in London

A one-stop shop for all your Xbox and Microsoft needs.
http://www.bit-tech.net/news/gaming/...re-in-london/1
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Old 18th Jun 2013, 23:29   #2
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The store will be opened at the Boxpark Shoreditch, a pop-up mall built from old shipping containers and situated in East London.

GAME has described the upcoming store as a "one-of-a-kind concept" and "a brand new gaming and retailing experience".
Mmm, the spin sounds all good and trendy but it almost sounds like an attempt to grab what xbox1 sales they can without investing too much in an expensive high-street shop just in case sales don't go that well after the recent infamous launches
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Old 19th Jun 2013, 00:03   #3
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So it's a Microsoft store minus Windows PCs/phones/tablets?
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Old 19th Jun 2013, 00:13   #4
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Pointless to match the console I suppose?
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Old 19th Jun 2013, 00:27   #5
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I said the other day I thought M$ might be paying Game to say that the Xbox One had the most pre-orders, when all the other sites showed that the PS4 was ahead. This convinces me more. Also, I'm going to remember this comment so I can say "I told you so" if this finally gets proved.
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Old 19th Jun 2013, 00:53   #6
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Its not a bad idea though on GAMEs part - the problem high street stores have is getting people in and by building a community around themselves they are doing just that. People in the shop buy things, so get them in
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Old 19th Jun 2013, 10:14   #7
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Do GAME not have enough bottomless pits in which to waste their very little money?
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Old 19th Jun 2013, 11:02   #8
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Originally Posted by Sloth View Post
So it's a Microsoft store minus Windows PCs/phones/tablets?
It says there'll be a Surface display stand in the store. Making it the only thing worth checking out.
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Old 19th Jun 2013, 11:17   #9
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Today, Xbox only GAME store. Tomorrow, only Xbox GAME store.
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Old 19th Jun 2013, 11:20   #10
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Quote:
Originally Posted by Parge
I said the other day I thought M$ might be paying Game to say that the Xbox One had the most pre-orders, when all the other sites showed that the PS4 was ahead. This convinces me more. Also, I'm going to remember this comment so I can say "I told you so" if this finally gets proved.
There are already allegations that Microsoft paid devs/publishers not to show their PS4 games at E3 or to only show it on XBone if multi-platform...
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Old 19th Jun 2013, 11:26   #11
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Originally Posted by ChaosDefinesOrder View Post
There are already allegations that Microsoft paid devs/publishers not to show their PS4 games at E3 or to only show it on XBone if multi-platform...
Those are pretty serious allegations if true but who is going to investigate it?

Maybe a disgruntled MS employee (there must be one!) will turn whistleblower
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Old 19th Jun 2013, 13:10   #12
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Quote:
Originally Posted by edzieba
Today, Xbox only GAME store. Tomorrow, only Xbox GAME store.
Thats what I was thinking! It should do pretty well in that case
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Old 19th Jun 2013, 14:05   #13
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If you take a look at it:

http://www.boxpark.co.uk/about/

It appears each 'shop' is made up of a single FEU, so that's 40 feet long by 8 feet wide - tiny by normal shop standards. Also, If the pop-up is only there for a week, it's rent free. If they stay 3 months it's five grand, so they're hardly breaking the bank with it. It could be seen as cheap advertising as much as anything else, selling stuff will be a bonus.

It really wouldn't surprise me if Microsoft picked up the rental bill and Game just supplied the staff.
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Old 19th Jun 2013, 14:09   #14
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In fact, looking at the picture again, it may even be a TEU, so 20 feet by 8 feet.

Small, whatever it is...
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Old 19th Jun 2013, 17:37   #15
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Quote:
Originally Posted by miller
Those are pretty serious allegations if true but who is going to investigate it?

Maybe a disgruntled MS employee (there must be one!) will turn whistleblower
Serious allegations? Pretty much standard practice. Every year one or the other or both will be paying third parties to not mention or mention as quietly as possible versions that aren't associated with their hardware.

Just look at the Xbone presentation, Titanfall Exclusive to Xbone... and Pc... and 360... and probably PS4 at a later date but not right now.
Battlefield 4 first on Xbone! and PC and PS4 and 3/360

Lots of stuff Microsoft talked about very loudly was not exclusive to their new console, that's part of the hype machine and clearly they've got their chequebook out again for this. Given the location it's not a long term enterprise in Game's mind.
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Old 20th Jun 2013, 10:47   #16
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Being a PC gamer I never step foot in GAME but having been in one yesterday I found it an utterly grim shopping experience. Anything they can do to make their stores more engaging seem like a good idea to me.
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Old 20th Jun 2013, 12:10   #17
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Quote:
Originally Posted by fix-the-spade View Post
Serious allegations? Pretty much standard practice. Every year one or the other or both will be paying third parties to not mention or mention as quietly as possible versions that aren't associated with their hardware.

Just look at the Xbone presentation, Titanfall Exclusive to Xbone... and Pc... and 360... and probably PS4 at a later date but not right now.
Battlefield 4 first on Xbone! and PC and PS4 and 3/360

Lots of stuff Microsoft talked about very loudly was not exclusive to their new console, that's part of the hype machine and clearly they've got their chequebook out again for this. Given the location it's not a long term enterprise in Game's mind.
Yep, On reflection your probably right, who really cares.
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