A Netflix-like service for games. http://www.bit-tech.net/news/gaming/2014/07/30/ea-launching-xbox-one-games-subscription-se/1
I actually like this idea, my friend came round on the weekend and we wanted to play Fifa 14. I went to purchase it, saw it was £50 and said *£!@ no not paying that much... This makes it a lot more attractive, also Microsoft needs to sort out the Digital Download prices. Absolute ripoff, reminded me why I love PC. Proper pricing for games.
I'm all for a subscription service that offers unlimited use of games within the service, providing the price isn't too far above that of Netflix and that it has a good selection with regular updates as games get released. I'd say a good portion of PC services that provide Digital Download are just as obscenely priced as the consoles, e.g. Valve often has games marked up at the maximum prices (outside of sales) when they're only a fraction for the DVDs from a retailer.
That's why I don't use the Xbox Store for anything if I can avoid it, since they are stupidly priced same with Steam and Origin.
It's a great idea and could REALLY change things if the first entry to the market gets it right. I'm surprised one of the big boys like Netflix hasn't got involved with it already; I guess it's more down to publishers and EA are perfectly placed with the catalogue and financial backing to try it.