1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

News Fermi card on stage wasn't real

Discussion in 'Article Discussion' started by Tim S, 3 Oct 2009.

  1. Tim S

    Tim S OG

    Joined:
    8 Nov 2001
    Posts:
    18,882
    Likes Received:
    89
  2. 1ad7

    1ad7 What's a Dremel?

    Joined:
    13 Feb 2008
    Posts:
    263
    Likes Received:
    1
    Nvidia is the New England Patriots of the computer world. Always sneaky sneaky... makes me nervous.
     
  3. LordPyrinc

    LordPyrinc Legomaniac

    Joined:
    7 Mar 2008
    Posts:
    599
    Likes Received:
    6
    Excellent investigation work there. NVidia deserves a bit of flak for this one. They did misrepresent the product.

    So NVidia expects people to believe the demo was genuine if the card doesn't really exist yet in its final, complete state?

    Even better... them telling you, oh no, we cant show the ones used in the demo because we already sent them away. Regardless, of whether they are being truthful or not, it does raise suspicion.
     
  4. Joeymac

    Joeymac What's a Dremel?

    Joined:
    3 Oct 2006
    Posts:
    243
    Likes Received:
    0
    Why are they on a bed of tripe?
     
  5. Tim S

    Tim S OG

    Joined:
    8 Nov 2001
    Posts:
    18,882
    Likes Received:
    89
    Yep, it does, which is why I tried really hard to get them to let me see the bring up board. The PR team seemed very willing to show me when I asked - they said they wanted to show me it although they said if I did, I wouldn't have been allowed to take pictures. A couple of hours later, they came back to me to tell me that they couldn't show me the board because they'd already been rushed back to the lab. That's when I started doing a bit more digging around.

    I'm not 100 per cent convinced, but then I don't think anyone is - the proof is going to be in the pudding when the product comes out. They were demoing a 6x speed up in double precision performance over the previous generation single GPU on early silicon at clocks much lower than what they expect to ship at (the claim in all the whitepapers is an 8x speed up clock for clock), so if it's not able to manage that kind of speed up, they'll be taken to town when we do have real hardware. It would be a very risky move for Nvidia in that respect if the demos were fake.
     
  6. Elton

    Elton Officially a Whisky Nerd

    Joined:
    23 Jan 2009
    Posts:
    8,577
    Likes Received:
    196
    Indeed, if their claims are false, then well..

    Let the pants drop and the hammer fall.
     
  7. NickCPC

    NickCPC Minimodder

    Joined:
    8 Apr 2009
    Posts:
    260
    Likes Received:
    52
  8. Dave Lister

    Dave Lister Minimodder

    Joined:
    1 Sep 2009
    Posts:
    880
    Likes Received:
    12
    I didn't think they used the real hardware for those previews anyway, if it was a game that was being previewed everyone would know that some tweeking still had to be done. I don't think hardware should be treated any differently. In the end it's just a preview of what everyone can expect in the not too distant future.
     
  9. Baz

    Baz I work for Corsair

    Joined:
    13 Jan 2005
    Posts:
    1,810
    Likes Received:
    92
    Shenanigans!
     
  10. Panos

    Panos Minimodder

    Joined:
    18 Oct 2006
    Posts:
    288
    Likes Received:
    6
    With all those smokes and mirrors from Nvidia, adding up the games that happened recently not supporting AA on ATI, it really makes me think. Think that NV doesn't want people buy 58xx cards, waiting until they come out with their own product in the future, buying time.

    Going back to 2006-7 when NV came out with the G80, while ATI was 6 months behind reminds me that history repeats.
    If ATI had hold similar strategy, G80 couldn't be such success from the moment that came out. The significant majority of the cards sold for 6 months were Nvidia because of compentition lack supporting DX10 no matter if they were any DX10 games out.

    When the first MAJOR DX10 game (Crysis) came out almost a year later after the initial release of G80, they had new cards out (8800GT, 8800GTS512) to be able to play that game properly because most of the initial ones (8800GTS640/320) couldn't.

    After that I'm getting an ATI in November, (have to pay the £300 fee for the divorce filling this month) not because it's bad/good but because I want it. Plain and simple.
     
  11. yuusou

    yuusou Multimodder

    Joined:
    5 Nov 2006
    Posts:
    2,878
    Likes Received:
    955
    You should have stuck a knife to the throat of the guy with the mobile phone picture!
     
  12. Omegahunter

    Omegahunter What's a Dremel?

    Joined:
    18 Sep 2009
    Posts:
    6
    Likes Received:
    1
    So what it was a dummy card, it isnt the first time a hardware company has shown a mockup of their hardware. Console makers do it all the time and no one is really bothered.
    What really will count is if they can get the hardware in to our hands ( even if in small amounts ) before christmas, how fast or not it is and its final price.
     
  13. docodine

    docodine killed a guy once

    Joined:
    10 Feb 2007
    Posts:
    5,084
    Likes Received:
    160
  14. Tim S

    Tim S OG

    Joined:
    8 Nov 2001
    Posts:
    18,882
    Likes Received:
    89
  15. HourBeforeDawn

    HourBeforeDawn a.k.a KazeModz

    Joined:
    26 Oct 2006
    Posts:
    2,637
    Likes Received:
    6
    has nvidia ever done anything that wasnt well shady or underhanded lol oh well I guess it makes for good media overall and something entertaining to read.
     
    Last edited: 4 Oct 2009
  16. ciri28

    ciri28 What's a Dremel?

    Joined:
    16 Jul 2009
    Posts:
    10
    Likes Received:
    0
    wonder if the card was a working card that was cut down to get the cover to fit?

    If that is case, then it is kind of stupid since given one days time, any one with reasonable skills could have rebuilt the cover to fit the full card.
     
  17. SimoomiZ

    SimoomiZ What's a Dremel?

    Joined:
    2 Feb 2008
    Posts:
    65
    Likes Received:
    2
    Since it's not going to be available for some time, real or not becomes pretty irrelevant The presentation was probably simply about trying to put a dampner on Ati's recent launch, as mentioned already. I don't know many who buy graphics cards on the basis of what they look like.

    The revelation does undoubtably put added pressure on Nvidia over the presentation's use of performance information using a "working version". On Fermi itself, this thing could be huge for Nvidia in the compute field - ECC at all levels might be the the final hurdle cleared.
     
    Last edited: 4 Oct 2009
  18. ssj12

    ssj12 Minimodder

    Joined:
    12 Sep 2007
    Posts:
    689
    Likes Received:
    3
    maybe the mock-up is the size they are aiming for? doesnt seem like a bad design or size if its what they are aiming for.
     
  19. Archandel

    Archandel What's a Dremel?

    Joined:
    3 Aug 2009
    Posts:
    14
    Likes Received:
    1
    NVidia marketing 101:

    1, Get a totally crappy mock up card (maybe they contracted Apple to build this one)
    2, Get people around shooting photos of the card
    3, Create the "Buzz" around the mock up (just check all the tech sites, every one of them has a few articles about it)
    4, Isn't it funny that this "NVidia-cock-up-with-the-mock-up" coincides with the ATI Launch?

    They are good at this. I just wished they're products were as good as they're marketing...
     
  20. l3v1ck

    l3v1ck Fueling the world, one oil well at a time.

    Joined:
    23 Apr 2009
    Posts:
    12,956
    Likes Received:
    17
    Who cares whether Nvidia lied or not?
    The Custom PC/Bit-Tech benchmarks will sort the wheat from the chaff when the final cards are available.
     
Tags: Add Tags

Share This Page