Blogs bit-tech is testing Sandy Bridge

Could upi Paul or anyone let me know about Intel's new 'media acceleration chip' inside the CPU. I am looking from a transcoding point of view, is it going to be like using your CUDA GPU? My problem with this is that when i compare image quality with and without using CUDA there is a big drop in quality then the transcode is sped up using my GPU.

Will this be the same with Intel's solution or is it totally different?