http://www.procooling.com/articles/html/5_myths_about_cooling__-_phaes.shtml pH has done it again......read it, learn it, live it.......
all true ... bit in some instances water cooling the chipset is approprite, not neccisary, but the users choice .... helped me with a more stable overclock + i'm going for silent running
that is all very true and duely noted Cheers for the link haddy I always thought the aluminium case acting as a big heatsink was a load of marketing rubbish tho