I just bought a Sony Bravia XBR3 46" LCD and the store offered to hook up everything (but speaker wires seperately for $300) for $500. They gave me $200 credit towards whatever installation(s). I decided to mount and hook up everything for the TV to save the $500. Then, I took the opportunity to have my speaker wires run into the ceiling or walls (haven't decided yet) for $100 total. So, I figured to reduce an $800 installation down to $100. I really have to wonder why they charge so much to install the TV. Is it possibly that they are building in costs for dropped TVs or what? The TV weighs 80 lbs (36 kilos). The store said the installation company wouldn't provide their own wall mount. I think it was around $250 that I paid for one from the store. brick store vs e-stores I also saved $100 when I signed up with my cable company for HD channels (which is $5 a month). They also gave me a $100 gift card. With the deal on the wiring and these others, I feel that I did better than e-stores on the whole. Plus, I get free delivery! I paid $3,800 for the TV by itself. Then, I spent another $900 on a Yamaha 6.1 reciever and five Klipsh speakers. I also bought a 10" sub woofer. The total (with mount and surge protecter) was a few dollars less then $5,000. Again, why is it so much to install the TV and components? BTW, I saved 90% on cables when I went here Monoprice (US, Canada) Monoprice has all kinds of stuff. There was a TV mount for $29 that saved over $100. I even found a network media player!