A few new, seemingly impressive, products announced by Canon today 7D 100/2.8 IS L Macro and the official Canon listing EF-S 15-85mm and 18-135mm Some highlights.... 7D: * 18 MP APS–C CMOS Sensor Designed and manufactured by Canon, the sensor produces an outstanding image and offers fantastic performance at high and low conditions, thanks to a new photodiode and microlens construction. * 8 fps image capture Enabled by the Dual “DIGIC 4” processors and improved electrical system, photographers can capture images at 8fps, without the need for additional accessories and in all file types. * ISO Range The EOS 7D enables photographers to capture subjects in their natural light. The ISO range (100 – 6,400) is expandable to 12,800. * EOS Movie With improved operation, making it easy to switch directly to movie mode, it is now even simpler to shoot Full HD video. Users can set exposure and frame rate – with options for 24 fps to create that cinematic feel. * Dual “DIGIC 4” processors By utilising Dual “DIGIC 4” processors, users of the EOS 7D never have to compromise between shooting speed, image quality and ISO performance. * Impressive Design Canon has listened to photographer feedback when designing the body, as well as the internal technologies. A magnesium alloy body offers environmental protection – the tough, lightweight construction is designed to defend against moisture, and dust – equivalent to the legendary EOS–1N. -"New Flash and Wireless Flash Control. The 7D is the first Canon EOS to come with an Integrated Speedlite Transmitter. The system allows to control up to three groups of four flashes each. With 15mm the built-in flash features wider flash coverage than previous models. Its guide number is 12/39 (ISO 100, in meters/feet)." 100/2.8 IS Macro: -"The new Hybrid IS system features up to 4-stop correction, compensating for the effects of camera shake, during normal shooting. Low friction ceramic balls support the moving elements, which allows for the amazingly smooth movement – needed when compensating for camera shake during macro shooting. Hybrid IS corrects shift movement – problematic when shooting up close -as well as angular movement providing photographers with the benefit of up to 2 stops at 1.0x magnification."