News Activision admits Bike Hero is viral marketing

http://www.bit-tech.net/news/2008/11/21/activision-admit-bike-hero-is-viral-marketing/1

Activision admits that the popular video Bike Hero is actually viral advertising, not the work of skilled amateurs.

 

I have obviously been living under a rock.

 

I saw this two days ago and I did think wow that is pretty damn awesome! I did think at the time it looked a little 'too' awesome... but tbh I did want to believe that it had been done by some chavs with far too much time

It's still an awesome vid though IMO

 

+1 First time I've heard of Bike Hero

 

Saw the thread for it in general, but haven't had a chance to see the video.

 

would of been cool if he set his bike on fire at the end

 

I don't care if its marketing or not.

Its an awesome video.

 

it's harmless. They came clean, and that sheer level of awesomeness and ingenuity deserves to be credited!

 

I got bored with the video after a minute or so, it's kinda cool though.

 

I saw this coming - it had an aura of 'being too good'.

 

Cool is cool.

 

Never seen the video myself either until today... though I think Activision should hire this guy though...

 

Hahahah, that guy's so hardcore.

 

I was trying to figure out how it had been done, easiest way i can think of is that the led lights on the handlebars were flashing at the right timing for the respective colours in the song they then added the note markers afterwards with some digital trickery...

 

haha, awesome vid.

 

Fake or not, I don't care. It's undeniably cool, and that's what matters

 

Never heard of it.
Then again, youtube-surfing is not what I do.
...that and guitar hero et al not interesting me in the least.
Too much of a Wii-Party style game

 

Inkeeping with your constructive approach, why do you think we care?

Saw the video the other day, thought the LED's looked fake not the stickers Oo

 

You mean I should have written:

+2 First time I've heard of Bike Hero?

as it fits in with two previous posts in this thread?

 

I don't mean to brag or anything, but it was pretty obvious it was a fake/marketing stunt. Had I believed it, I would think it was cool! (The business side of it all kind of takes away the joy for me )