As already mentioned, the failure of this game to appear on PC will no more herald the death of PC gaming than say that of Halo3. This a poor attempt to sell more consoles in a market that is near saturation. Them's that want one have already got one. This game, or any other that is likely to be a Xbox exclusive is unlikely to persuade the few that don't have one to buy one. The PS3 and Xbox are ageing equipment, inferior to PC and would have been replaced already if it weren't for the current economic decline. I think the most interesting point made so far is that regarding Nvidia and Ati. If these to companies began backing games studios to produce great games for PC first (and so their products) and consoles second then gaming across all platforms would be richer for it while Ati and Nvidia protected their bottom line.