That should fall under prior art? Provided that it's not an April's Fool joke. A lot of companies do that. Heck it's even a requirement of the suppliers where i work.. And we do the whole unboxing photo shoot thing too. Just to prevent vendors claiming that we damaged items. And as to who is responsible for damages, it largely depends on when does risk pass. I'd bet it passes as soon as full payment is recieved there's hardly any need to be responsible for stuff that someone else has already paid for.