Depends how you look at it. If you compare it to the 3070? it looks like a bad deal. However the 3070 pretty much matches the 2080Ti. The 6800 is up to 15% faster. Then of course it has double the VRAM and is TSMC which obviously costs more. The proof in the pudding will be whether there is any overclocking left in the tank. That is something that has not been mentioned at all, and every one seems to be assuming the cards are clocked balls and won't. That could well turn out to be wrong. It's priced accordingly I suppose.