From what I can tell they are saying on one had they need opencl to take off to get the best of their cpu's but on the other they aren't actually going to do much to make it happen - that's down to the mythical "developers". The reason that CUDA took off is because nvidia spent a lot of £££ actively developing it - CUDA is several years ahead of opencl both as a standard (i.e. basic instructions available), in the sdk (i.e. the secondary libraries needed to do interesting stuff), in the development environment (i.e. debuggers, etc) and in training/support. That needs to happen for opencl too - if AMD just leave the "developers" too it then it'll take years and years. No one else is really pushing it - nvidia have cuda, Intel still want everyone to use x86, the rest of the world is more interested in tablets and ARM (e.g. MS). It simply won't happen. Even if AMD did push really hard it'll still take several years - far too late for llano or perhaps even it's successor. It is quite telling that in the interview he basically said they are abandoning high end computing to CUDA. Currently that is the only market today where gpu compute is essential (all new super computers seem to now come with it) - it's also one of the highest profit markets too. It is also the source of much future innovation in normal PC's - what happens in super computers filters down to the rest of us. Why are they abandoning that? I can only assume because they really don't have a proper plan to attack the gpu compute market - just a few marketing guys and a lot of hope that it'll magically take off without any real work by AMD.