1: I don't need to be patronised by you and I'll respond anyway I damn well please. 2: A year?... more like when nVidia put out their next gen leader ....which could be a year away! lol 3: Those who want the current best and have the depth of pocket to be able to afford it will be pre-ordering as we speak. If the tables were turned and this was an nVidia release ...the same would be true. What we have here ...on 9th Jan is the now best single gpu, by an extraordinary percentage improvement over the current gen for just £20 max (if the £440 cost pans out to accurate) more than the last best cost on release. And some people are going 'meh'. Incredible!