Putting this GPU inside a SFF case will teach you noithing. Yes, it will fit but how do you compare it to other cards? You have to test those cards in a case that can fit them too. Take the Corsair 250D or the BitFenix Prodigy cases, both are designed for ITX/mATX builds and yet both fit full sized GPUs with custom coolers. Knowing how these cards perform against full size cards may also be a deciding factor on whether people buy SFF in the first place or, if they do, that they make sure they can fit a full size card as sacrificing significant performance for the size benefits may just not be worth it. So you need to know the facts and work from there. As for why they don't have time... That is for them to answer but the fact that they have not been able to retest the 970 for the tables as of yet certainly says a lot if you ask me.