The paragraph you quoted explained what all these names mean. "Zambezi" is the internal AMD codename for the high-end desktop processor (a Phenom replacement) based on an architecture that is internally codenamed "Bulldozer". "Zambezi" is used to separate the chip from "Interlagos", which is the Opteron server version based on "Bulldozer". The FX-x naming is back ONLY for CPUs with unlocked multipliers, not for all AMD CPUs. The Bit-tech article doesn't make this clear, whereas the Xbit one does. It is only for the unlocked versions. Vision Black and Vision Ultimate isn't applied to the APUs, but to the AMD platform (CPU and MB) that the OEMs put into their systems. It is designed to help more uninformed buyers to make their decision based on what they want to do. It is a grading system based on capability, and is a sticker or label on view at purchase. Once again, the article doesn't make what this is clear enough. I think it is a good idea if it helps people sell/buy systems. It isn't a difficult marketing concept (Vision Black > Vision Ultimate > Vision Premium > Vision) if I can remember it from reading an Anandtech article about it some time ago. In fact if you want to know what is going on, read the Xbit article because it really does a better job explaining than this one does. The speculation, which is what this is, is that AMD will move to a letter/number naming scheme more like that of graphics cards, or as the example given by Xbit, Mercedes Benz cars. I think it would be a poor decision, but as an enthusiast I don't really care what they call it.