But ATi sounds cooler! "I've got an ATi Radeon 5870, and I'm not afraid to use it" has the ladies forming an orderly queue... "I've got an AMD Radeon 5870" leads to some uncomfortable questions about why I'm out of the home, where I left my slippers, and if I have any cute grandsons who visit me on the weekend. But I guess that's just my personal preference. I like ATi, logos and all. I KNOW deep down that baseline performance and value are where my thoughts should be at, but I can't help but ponder why AMD couldn't just ask manufacturers to stick a big "ATi, by AMD" logo on the box.