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News Apple drops Imagination's PowerVR tech

Discussion in 'Article Discussion' started by Gareth Halfacree, 3 Apr 2017.

  1. Gareth Halfacree

    Gareth Halfacree WIIGII! Lover of bit-tech Administrator Super Moderator Moderator

    4 Dec 2007
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  2. RedFlames

    RedFlames ...is not a Belgian football team

    23 Apr 2009
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    Apple declares they're not using Imagination Technologies's wares
    Imagination Technologies's shares tank
    Apple buys Imagination Technologies.

    That's typically how this kinda thing pans out... right?
  3. Guest-16

    Guest-16 Guest

    That's what I thought but I'm being strongly told by some analysts that Apple are developing its own GPU and just don't need it any more. It could have bought IMG for pocket change even when its shares were highest.

    I guessed Apple would buy IMG, use PowerVR, and tell ARM that it wants free architecture license in exchange for taking MIPS 'off the market'. ARM can potentially win big(ger) in the IoT era with no MIPS competitor, so it's a potential win win. But apparently the world's biggest company doesn't give a **** about ARM licensing fees nor wants the MIPS complication.

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