But that's the point of Apple. Jobs hypes the launch so great that even the hardest sceptic walks out the conference carrying three in his bag and his credit card $3000 lighter and wonders what the hell just happened. Yes we all know you can get a much cheaper, powerful alternative but you aren't buying an Apple product for that purpose. I can't complain with what Nexxo fights in the Apple corner as he does it so well but I have to disagree with him that everyone who purchased an iPad or Apple product are happy. I'm not, I own and have owned an iPod shuffle, Touch, iPhone3 and 4 and iPad. I am not completely happy with either product. I've either sold them on or given them to family members. As to the actual reason or use of the iPad, I think I read it on this forum somewhere:- "iPad is for consumption while while a tablet, laptop, desktop are for production" I probably agree with that.