I wasn't referring to the success, but the "revolutionary ideas." As we've established, Apple doesn't invent - it 'innovates.' I'm not here trying to argue that the iPhone was unsuccessful - because it clearly wasn't - but rather that not a single individual technology inside that phone originated at Apple, a fact I think we have now covered rather well. Apple excels at taking others' ideas, combining them into a single product with shiny design, and marketing the holy zombie Jeebus out of it. Sometimes this results in a hit (hello, iPhone) and sometimes a miss (goodbye, Newton and Pippin.) You jokingly suggest I believed that Apple's competitors didn't beat it to the punch (although, as the LG Prada proves, they actually did) because of some moral objection to success: I jokingly suggest in response that, had LG enjoyed a massive fan-base of Kool-Aid drinkers who would buy a turd providing it was encased in unibody aluminium and graced with the logo of their saviour, perhaps people would be desperately searching for stock of the LG Prada 5S right now. (Obviously untrue, but then if we're being ridiculous here...) Incidentally, can we digress for a moment and recall the feature list of the original iPhone? I remember a friend getting one, and discovering that basic features - the ability to change ringtones or message tones, the ability to send or receive Vcards, cut and damn paste - were missing. Sure, they've been added since, but the original iPhone was hardly a perfect device.