1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Education Apple product placement.

Discussion in 'General' started by Kronos, 9 Jan 2018.

  1. Kronos

    Kronos Well-Known Member

    Joined:
    6 Nov 2009
    Posts:
    13,483
    Likes Received:
    602
    Has Apple got placing it's products particularly Mac and laptops as it seems they are everywhere in films and TV programs these days? I was in a coffee shop yesterday where it seemed everyone was using a laptop and I don't think I spotted one with a Apple logo yet I was watching the the new BBC drama McMafia and in the space of a few seconds two people were shown to be using Apple laptops or whatever they are called.

    So have Apple got product placement pretty much sown up because their products are all to visible on TV and film?
     
  2. yuusou

    yuusou Well-Known Member

    Joined:
    5 Nov 2006
    Posts:
    2,082
    Likes Received:
    320
    Apple stuff is fairly good looking, simple logo, bla-di-bla, Apple probably don't even need to request for product placement, it's possibly/probably done for "free."
     
  3. Kronos

    Kronos Well-Known Member

    Joined:
    6 Nov 2009
    Posts:
    13,483
    Likes Received:
    602
    To me the lid of a laptop is a lid of a laptop even though Apple does have bright logo so find this explanation not credible as why should it matter what the lid looks like on a device being used?
     
  4. Gareth Halfacree

    Gareth Halfacree WIIGII! Staff Administrator Super Moderator Moderator

    Joined:
    4 Dec 2007
    Posts:
    13,007
    Likes Received:
    2,127
    It absolutely isn't done for free. Product integration (PI) is huge business and heavily regulated. (UK programmes which include product integration have to show a "P" symbol at the start and every eye catch.) You can tell if it's done for free: there'll be something stuck over the company logo to hide or disguise it, because companies are super protective about their trademarks and logos. Look at daytime TV: the quite-clearly-iPads the presenters use on This Morning have a big sticker over the back saying THIS MORNING specifically so you can't see the Apple logo.

    If you can see the logo? If a character says they're going to Bing something? Yeah, money's changed hands. Have you any idea how much cash Cisco paid to have its IP telephony products used by the CT team in 24, and in The Office, CSI:NY, Heroes, House, Eureka, Transformers, frickin' Iron Man? More than you or I will make in a decade. See also: General Motors' deal to have all the main Autobot heros in Michael Bay's execrable Transformers films turn into their vehicles. All. The. Monies.
     
    MLyons and Kronos like this.
  5. Kronos

    Kronos Well-Known Member

    Joined:
    6 Nov 2009
    Posts:
    13,483
    Likes Received:
    602
    Never knew about the 'P' i am sad enough that I will be looking for it now.
     
  6. Gareth Halfacree

    Gareth Halfacree WIIGII! Staff Administrator Super Moderator Moderator

    Joined:
    4 Dec 2007
    Posts:
    13,007
    Likes Received:
    2,127
    Yeah, it used to be verboten but now so long as you throw the little symbol up you're fine. Ofcom's rules are 'ere: you can PI in films, series, entertainment shows, and sports programmes, but not the news or kids' programmes. You're also not allowed PI for tobacco products, medication, alcoholic drinks, gambling products, high-fat, high-salt, and high-sugar foodstuffs, and baby milk. Thus you might see product placement for, say, Subway's new low-fat meal range, but you won't see it for KFC's new Ultra Grease Bucket.

    Oh, and you can't PI anything which you're not allowed to advertise normally - so no kickbacks from Glock for giving your lead a G17 Long Slide.
     
    Kronos likes this.
  7. Kronos

    Kronos Well-Known Member

    Joined:
    6 Nov 2009
    Posts:
    13,483
    Likes Received:
    602
    Interesting read on the Ofcom site, thanks.
     
  8. Stotherd-001

    Stotherd-001 Member

    Joined:
    15 Apr 2009
    Posts:
    262
    Likes Received:
    8
    You'll also find Apple stuff tend to be preferred by media types - so they think everybody only uses them, and so everyone suddenly has one on TV. I've seen them on TV sitting in the White house, in NHS hospitals, and other places that are cash strapped and so wouldn't even think of buying them, and wouldn't be compatible.

    Apple played the long game by promoting them as top media production tools, they knew they could get free advertising if they got them to be the product of choice on TV.
     
  9. Mr_Mistoffelees

    Mr_Mistoffelees The Lunatic on the Grass.

    Joined:
    26 Aug 2014
    Posts:
    2,013
    Likes Received:
    448
    I've never actually noticed the "P", even though I was aware of it's use. I'm tempted to believe they hide it in unseen pixels, rather like the data for Teletext.
     
  10. RedFlames

    RedFlames ...is not a Belgian football team

    Joined:
    23 Apr 2009
    Posts:
    11,885
    Likes Received:
    1,546
    Apple don't do as much pi as people think. Even with the logos removed to comply with various pi/advertising rules, an iMac is still very recognisably an iMac. Apple know this and know they're getting advertising for free, all because the prop dept thinks iMac's look good on camera.

    Source - used to work for them
     
  11. yuusou

    yuusou Well-Known Member

    Joined:
    5 Nov 2006
    Posts:
    2,082
    Likes Received:
    320
    This is what I figured. Also the P thing I guess is only in the UK.
     
  12. Corky42

    Corky42 Where's walle?

    Joined:
    30 Oct 2012
    Posts:
    9,444
    Likes Received:
    338
    I hear all the cool kids are doing that nowadays, cows milk is so last year. ;)
     
  13. Gareth Halfacree

    Gareth Halfacree WIIGII! Staff Administrator Super Moderator Moderator

    Joined:
    4 Dec 2007
    Posts:
    13,007
    Likes Received:
    2,127
    Rebuttal: I'm literally watching Series 4 of Brooklyn Nine-Nine with lunch, and what do I see in the credits? "Promotional Consideration Supplied by Apple."

    Modern Family: "Products Provided by Apple." The Office: "Promotional Consideration Furnished by Apple" (then HP, then Apple again.) Hannibal: "Promotional Consideration Furnished by Apple." Jimmy Fallon's Late Night: "Promotional Consideration by Apple." (Then when he moved to The Tonight Show the Apple logo got covered up.)

    Now, a 2006 Washinton Post article which for some reason isn't loading any more but is still available on The Wayback Machine quotes Apple as saying it "does not pay for product placement," but it certainly provides "consideration" - and, to quote the piece, 'Apple was one of the first technology companies to hire someone in Los Angeles to get Mac products prominently displayed in hot TV shows and movies, said Tim Bajarin, principal analyst at Creative Strategies, a high-tech research and consulting firm. [...] "It's not an accident," Bajarin said. "This is something Apple works at. Apple has the longest history of doing this." [...] A study released by the firm [PQ Media] last year found that 64 percent of products placed in films or TV shows are not paid for, but rather arranged through some kind of barter in which the show provides exposure in exchange for products or services.'

    Other shows named in the piece: Sex and the City (lead character Carrie Bradshaw uses a Powerbook), 24 (the heroes use Apple products while the baddies use Windows machines). Not a single one of these was chosen because "Apple products look nice;" Apple actively went out of its way to have them in there, offering unspecified "consideration" for same.
    Yeah, and only for programmes made in the UK - you can show US films and programmes without flashing the P.
     
    Last edited: 12 Jan 2018
  14. RedFlames

    RedFlames ...is not a Belgian football team

    Joined:
    23 Apr 2009
    Posts:
    11,885
    Likes Received:
    1,546
    I didn't say they don;t do any, but they don;t do as much as people think they do. Certainly compared to 'sponsored in part by Microsoft' [basically 95% of everything CBS make].
     
  15. Gareth Halfacree

    Gareth Halfacree WIIGII! Staff Administrator Super Moderator Moderator

    Joined:
    4 Dec 2007
    Posts:
    13,007
    Likes Received:
    2,127
    See my more detailed edit: Apple literally has people whose only job is to organise PI. If you see an Apple logo in a film or show, Apple made that happen. Every time.
     
  16. Kronos

    Kronos Well-Known Member

    Joined:
    6 Nov 2009
    Posts:
    13,483
    Likes Received:
    602
    And they are doing a bloody good job as the bright shiny white apple is everywhere.
     
  17. fix-the-spade

    fix-the-spade Well-Known Member

    Joined:
    4 Jul 2011
    Posts:
    3,734
    Likes Received:
    354
    That only applies to the UK, H&K paid a lot of money to have Jack Bauer go from using a Sig to a USP from season 3 of 24 onwards. Walther paid for James Bond to stop using a PPK and draw attention to the fact in Tomorrow Never Dies, quite how they got away with that in a British made film is anyone's guess.
     
  18. Gareth Halfacree

    Gareth Halfacree WIIGII! Staff Administrator Super Moderator Moderator

    Joined:
    4 Dec 2007
    Posts:
    13,007
    Likes Received:
    2,127
    Aye, Ofcom is a UK regulator so has no say in what happens outside the UK. As for TND, no clue - not sure where Ofcom stands on internationally distributed films rather than TV stuff.

    EDIT: Looks like TND was produced by the UK-based Eon Productions but distributed by MGM, United Artists, and United International Pictures, none of which are UK-based - which might be why they could do that.
     

Share This Page