Tosh. If a reviewer tells you a product is fantastic and recommends it that's usually a nod to go ahead and buy it. Some one wrote in CPC once (might have even been Bindi) that PC stuff is being made and sold by people who don't want to listen. They make products they think people want and then can't understand why they have failed. So what bearing does this have? quite a large one, actually. If Nvidia release cards up to 100% more expensive than their last gen cards in the same tier and all of the reviewers are excitedly telling us how wonderful they are then people will buy them. If however they had a chance to voice their concerns and explained to Nvidia that the cost of entry is too high etc and people did not buy because of this they would be forced to listen. However, it's a no win situation. If you tell a company you think their product sucks they throw a sulk and strike you off and you no longer get their gear to review. Look at that Corsair thing recently, where one of their employees/reps came and asked exactly what people wanted. Look at the response from people who don't review hardware. "Your fans are cheap and nasty" "Your cases can be flimsy and made to look better than they are" And so on. Now go and find me a review of their fans/cases that ever points any of that out ! you won't find it ! So these people not only do what they want to do and make products they want to make but they then throw a strop *if* some one has the balls to speak out. Unfortunately that number of people these days is zero. Tom Logan learned the hard way what happens if you paint a product badly. Over a year off from Kingston and nearly 18 months before NZXT gave him anything else. As for me understanding the situation? I understand it perfectly well, thanks. We are being f****d royally and you're blaming it on AMD ! it seems to me that you don't quite grasp the concept of being conned. Yup. If Nvidia are miles ahead and fully in control then it's like watching a boxing match with one of the boxers missing both his arms. This isn't competition it's complete dominance. Watch in a week or two when Nvidia release the 1060 for £220 or so every one will say "Wow thanks Nvidia good old Nvidia !" without realising of course that the only reason the price was as it was was down to AMD. Had it not been for the RX 480 they would have been hung out to dry for £300+ I think Rollo gets confused sometimes, because in his mind it's actually AMD's fault. Honestly the whole situation just sucks. I remember a time years ago where I had so many choices on GPUs. Now it's a good one or a crap one. There's nothing in between the two.