Let me remind you we're talking about switches, plastic thingies with springs inside. This product is way overpriced. You are going to be typing, your life does not rely on it . Usually extreme sports gear is overpriced and you can say ok if my life depends on it, but a keyboard? In reality Its a novelty item and it shouldn't go for that price. Yes the asus has more features? Do you really need the detachable numpad and change of layout or dedicated media controlls??? Duno i would rather spend 200 quid extra on a cpu , gpu or extra pizza. It also sounds a bit ridiculous that you spent so much money on something so basic as akeyboard. Whats next ? Overpriced Led mousepads...oh wait.