You'd have to be insane to buy a 480 over a 6970 or 570. Furthermore, just so you know, the 6970 out performs the 570 at higher resolutions, supports multiple monitors and demands marginally less power than the 570. However, either of theme is a good choice. http://techpowerup.com/reviews/HIS/Radeon_HD_6970/29.html BTW, why would you claim that AMD failed, or be glad about that? You enjoy paying premium prices?