I've just noticed how even mainstream sites like What HiFi? are reviewing and recommending "high quality" USB and HDMI cables. They're reviewing £100+ HDMI cables and saying things like "Excellent timing and video looks detailed and surround effects are delivered with immense precision". Seriously, what the hell? I thought it was only salesmen and the poorly informed punters they prey upon who believed any of this rubbish. Did I miss something?