Exactly. Whenever I reinstall windows, I don't go through uninstalling all my programs. I just wipe my C drive, (after backing up whatever), reinstall windows, then start reinstalling stuff. Why can't we just have simple disk checks, and even, online serial number checking. I don't see how SecuROM has any benefit over these methods. Both of them can be cracked, as will be proven on release of the game, so why not just use a simple system thats been used for ages. If it aint broke, don't fix it!!! I think EA just like being obtuse, maybe they want to see how much crap they can load their games with before people stop buying it.