Ranked is a lot less emo at higher levels if playing 8pm onwards. A lot of people also avoid weekends. Normals I'd guess is still spam for roles. Last normal I played everyone just assumed my friend could play a solo lane he was low level new player he got crushed due to my mmr putting us against gold and above even with a level 4 in the team. I made a new account to play with him after that much easier.