Why is the entertainment industry waisting their money to complicate consumers every day life? Why they aren't thinking up new ways to distribute the media? BR and all the optical formats are dying race. Why keep the old technology running? Flash is much more reliable media for this kind of use. Flash prices would go down if it were adopted by this kind of use. Also broadband connections prices should go down and prices of legiment downloading should go down. Then it would intrest normal consumers and most likely amount of pirating would also go down. In Finland you have to pay 25-35euros (¨~ 35-50 USD) of a single BR movie, which is like robing to me. DVD's only made so popular after their prices were cut drasticly and you could buy your dvd-player at affordable price at your local super market. What they are missing is the right channel and media to distribute entertainment at affordable price. And I think that it would be their top priority to keep their consumers happy, because they can do what they wan't with their money.