NO NO NO!!! This is what drives me crazy, the assertion that zero piracy = more sales. If you want to encourage creativity you have to actually BUY THE GAME!. Merely stopping piracy will NOT help developers. My point, which seems to be missed consistently, is that there are lots more people willing to pirate a game than there are people willing or able to buy the game. I don't pirate, does that mean I'm helping the industry? No, because I also don't buy games when I can't afford them, and most of the games out there I wouldn't buy if they were charging 50 cents, much less 50 dollars. Another point, this is NOT a black and white issue. It's not a matter of anyone who doesn't hate pirates is one. It may well be that PC gaming as we know it is dying, but the causes are a whole lot more complicated that piracy.