for anybody who might be interested this just landed in my inbox: FOR IMMEDIATE RELEASE APRIL 9, 2003 Chieftec Taiwan Announces Exclusive Distribution Partner for all Chieftec Products in North and South America Fletcher, OH: In an effort to streamline sales of the popular Chieftec line of computer cases and accessories, Chieftec Taiwan Manufacturing has established an American marketing unit located near Dayton, Ohio, while manufacturing will remain overseas. All of Chieftec's products are now available under the name ChieftecUSA. This unit will be the exclusive distributor of genuine Chieftec products in North and South America. Effective May 31, 2003, Chieftec Taiwan and Chenming will discontinue all direct shipments of genuine Chieftec products to North and South American customers in order to divert all business in the region through the Chieftec USA division. According to Chieftec Taiwan CEO, Jason Yang "This unit has been established to offer customers standardized pricing, larger margins, and expedited deliveries. Additionally, this new structure will enable ChieftecUSA to offer the complete line of Chieftec desktop and server cases from a single, centrally located distribution center." To augment this new unit, ChieftecUSA has also developed a portfolio of aggressive marketing plans, new retail packaging, and generous incentives to help resellers and system builders satisfy an ever-growing demand for extreme case designs. These plans and package designs will be unveiled during the course of the transition over the next 2 months. Mr. Yang says, "We are particularly excited about our plans to eliminate confusion in the marketplace with our new packaging that will clearly separate Chieftec products from the cheaply made knock-offs." ChieftecUSA cases have gained significant popularity with their bold, daring design, particularly among the gamers, build-it-yourselfers, and PC Enthusiasts markets worldwide. With hundreds of thousands sold, it has become the case of choice for modern computing. Chieftec cases are manufactured to exacting production standards and include a host of innovations including; USB and Firewire ports, clear side panel, "quick-release" drive bays, screw-less fan mounts, keylock security, swing out bezel door, ten drive bays, and optional color-matched keyboard and mouse bundles. ChieftecUSA's new corporate and pricing structures, along with its aggressive marketing, will help all of its resellers succeed with ChieftecUSA products. Chieftec cases can be found at www.chieftecusa.com. Sales line: 888-444-2800
