So, after hearing what must be the 30th radio advert trying to sell broadband/TV/insurance with their best "new customer offer", it reminded me of my last car insurance renewal fight and got me questioning what might be out there that comes with some kind of benefit to keeping signed up. When my last car insurance renewal quote came through from Admiral it was a stonking £4 per month cheaper than the previous year... Funny that, considering when I used a couple of price comparison sites, the Admiral quotes were all coming up at closer to £20 a month cheaper. I gave them a ring and (politely) told them to go choke on their renewal quote, but the sales chap questioned why I was so unhappy about it. I explained that I could get a cheaper premium pretty much everywhere (including through them as a new policy), and considering that I hadn't actually had to use their services and therefore have no basis or positive experience, I had no justification to paying extra. Sensing my immanent departure, Salesbot 5000 quickly went into rententions mode and revealed that I am actually on their "loyalty bonus scheme", and he could match the quotes I found online. I called him out on his ********, and berated him and his organisation for wasting my time and making me jump through hoops for a quote I could have got in 5 minutes online, but agreed to renew. I fully expect them to again forget about this loyalty scheme come January when it's next up... Does anyone have any experience with companies that genuinely reward loyalty? Or is the whole concept just well and truly dead?