News Component costs drive Sony's PSP into the red

More info on the PSP - namely how much it's costing Sony to get it into your sweaty little mits. This from ZDNet:

Sony does not expect to make money on its new PlayStation Portable handheld games console at launch, due to the price of components and initial development costs, the head of Sony's US games unit said on Wednesday.

In an interview on the sidelines of the games industry trade show E3 in Los Angeles, Sony Computer Entertainment of America chief executive Kaz Hirai also said the company would need to have a minimum of six to 10 games available at the PSP's launch, both from its own studios and from third-party publishers.

But at the same time, Hirai said, it would not need that many games at launch if it could identify one or two breakout hits, "killer apps" that would drive consumers to buy the hardware just to play those games.

"It could be as little as six titles, maybe with one or two great killer [applications]," Hirai said.

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