Due to launch in the summer. http://www.bit-tech.net/news/hardware/2015/05/21/cryorig-customod-cryo-paste/1
They have indeed listened to customers an it's about time too that someone did. I love the fact that you can change the colour schemes of the coolers and I have no problem with the actual cooler heatsink not being coloured. Now they just need to offer coloured fans to either go on the cooler and/or to be used as case fans. Hopefully this helps improve sales and so other companies will follow suit in future.