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News Dell launches Della site, for the ladies

Discussion in 'Article Discussion' started by CardJoe, 13 May 2009.

  1. Nexxo

    Nexxo * Prefab Sprout – The King of Rock 'n' Roll

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    I'd be all for 'Dellroy'. Preferably with an icon of a yellow Robin Reliant. :p

    I think that the marketing team deserves to be introduced to the phenomenon of recessional lay-offs. It seems that it's all they can do not to have pictures of Doris Day-a-likes smiling deleriously into the camera while holding up a pink laptop. In the kitchen, of course. :rolleyes:
     
  2. Jammit

    Jammit What's a Dremel?

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    If it came with a USB powered vibrator, that would be great - as it would compliment my christian porn collection.
     
  3. Ms_K

    Ms_K What's a Dremel?

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    Wow, alpaca, words fail me.

    No wait, it's numbers that fail you, I have plenty of words. I'll spell this out for you reeeeel simple-like. Lets say, for argument's sake, that there are 10,000 people, half men, half women. Now, lets say that, of those people who are knowledgeable about computers, 75% are male, say. You make the logical leap that this means that of those without computer knowhow, most of them are women, and I can't argue with that logic. It is the correct conclusion from the data given, but what you haven't taken into account is that this doesn't actually mean anything. For your conclusion to be socially significant, your knowledgeable population and non-knowledgeable population have to be on the same order of magnitude. They're not.

    Lets crunch a number or two, shall we?

    Total population = 10,000
    Number of women = 5,000
    Number of men = 5,000
    Number with computer skills = 500 (5%? Enough skills to build a pc, at least in theory? I may be over estimating, but I'm not underestimating)
    Number of women with skills = 125
    Number of men with skills = 375
    Number of women without skills = 4875
    Number of men without skills = 4625

    See where I'm getting at? Those last two numbers? They're not that different. Sure, it would be "correct" to say that there are more unskilled women than men, but it's misleading. In both cases, over 90% of people haven't a clue. So, be careful setting foot outside your little male dominated niche and into the real world, it's not the place you think it is.

    But what do I know? I'm just a theoretical physicist with RSI from too much coding.
     
  4. alpaca

    alpaca llama eats dremel

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    maybe to late, maybe nobody will read it anyway. just to say that my world is not a male-dominant. it is a technology-dominant one. if it is really true only 5% of the population are able to build a computer, i stand corrected.
     
  5. StephenK

    StephenK Sneak 'em Upper

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    I dunno, but if you took maybe just the western world (and by that I mean the U.S and Europe) and you took out all the young children and folks over 40 (just to get at the people Dell seem to be selling this to). You'd probably still find most folks in that bracket wouldn't be up to building their own pc. This could be lack of interest, true, but either way it results in not acquiring the knowledge.

    I'm one of 2 people where I work (that I know of) who build pcs and believe me I've kept my eyes and ears open for more. That's an office of over 200 people but that still puts it around the 1-2% mark and my office is mostly full of folks around 30 years of age. Folks who might be more likely to have used computers often and thus more likely to be tech savy. I don't think we can say that most of the folks who don't have the knowledge are women. I think this might sound correct, depending on your point of view, but would prove otherwise if you looked more closely.

    Just because a Laptop can be a fashion accessory doesn't mean that most of the people are buying them as a fashion accessory. I think we're probably looking at something close to what Ms K suggested. Maybe 10% of people are tech savy, maybe another 10% a somewhat tech savy and the rest just aren't into tech or don't care/don't know. Either way I'd say we're looking at more women, true, but almost as many men.

    Looking at the Dell ads, we see the usual things. The women are mostly young 20-30 somethings. There's the office lady stereotype, the woman relaxing at home stereotype (maybe a young stay at home wife or college student?). They're young and trendy. These photos used could be used to sell anything from handbags to clothes to yoghurt.

    In the end, I think the existing dell page is already friendly enough to the, perhaps, closer to 80% of women (keeping in mind that 75% of men are in the same boat) who aren't tech savy enough to build a pc or just want something easy and care free.

    Do those women need this patronising rubbish? Hell no. And if they do, then they'd better dumb down a page for the 75% of men who are just the same.
     
    Last edited: 18 May 2009
  6. gpzjock

    gpzjock What's my age again?

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    Removed and quoted with spaces below. :p
     
    Last edited: 23 May 2009
  7. gpzjock

    gpzjock What's my age again?

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    It seems a little patronising and old fashionedly sexist to make a pink and purple netbook pushing site for women with articles about slimming and crap.
    Dell seem to be jealous of Apple's designer chic/high pricetag Macbooks which are alarmingly good "fannymagnets", as anyone who has actually seen the potential customers in an Apple store will testify.
    Smart girls don't use Windows and they certainly don't want netbooks that are thicker than the one piece aluminium beauties they lust after.
    Dell's existing market of sweaty gamer geeks on a budget and skinflint business types will just have to do for them.
     
    Last edited: 23 May 2009
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