The idea of in game advertising on the billboards didn't annoy me. I didn't even notice any in game, although reading above they probably weren't active. This however, THIS IS ********! Especially, as said above, its been added as a patch after the game got lots of attention and awards. Filthy Mother****ing *******s!! Maybe I will see one and go "oh, its a tiny thing in the corner I don't even notice" lol but as it stands from reading the above this is a new low.