We have been at the stage of lower than expected yields from silicon for the last 4 years, why do you think GPU makers haven't made the transition away from 28nm ? It's because when they transitioned to 28nm they had lower than expected yields, it's why they are skipping 20nm because the yields were so low (lack of experience in making 20nm), TSMC has more experience with 16nm FinFET so rumors suggest that is going to provide better yields. Yes, yes they were. Maxwell is the architecture not the fabrication process, they have been using 28nm since 2012 when Kepler made the transition from the 40nm being used on the 600 series cards. If rumors and past history are an accurate guide i would expect we will see the same transition from the 28nm Maxwell cores used in the 900 series cards to 16nm Maxwell cores. It's taken them almost 5 years to get the yields up where they want them. For someone who says they understand a fair bit about the chip manufacturing process you seem to have very little understanding about the business of GPU manufacturing, GPU manufacturers don't make their own chips, they are customers of the major fabricators. If it's anti consumer then perhaps you need to look at the chain of supply, and who is the consumer.