News EA forced to close down free petrol stunt

http://www.bit-tech.net/news/2008/09/08/ea-forced-to-close-down-free-petrol-stunt/1

EA may have thought their free petrol giveaway for Mercenaries 2 was a good idea, but the police thought otherwise.

 

Marketing guy: "Ohhh noooes! Unfortunately, our random stunt has been given national news coverage by the BBC. How annoying, we didn't want all this attention for our game. Now all these sucky people are going to go any buy it! Damn our ill thought out idea!"

 

What did they think was going to happen when they did this. As far as I can see this was just a stunt to get news coverage.

 

sound's like the someone is inline for a promotion, 20k pounds for that much attention is a bargain.

 

I'm sure the marketing team responsible will be very happy to do so once the fat bonus cheque has cleared.

 

Is this game any good on the PC?

 

You'll find out soon enough

 

Bargain? 18K will get you a 30 sec ad' on ITV2 reapeated daily for a week 'non primetime'....

It's bubbly, drugs and hoes all round the Ad Agency after that....

Taking it to the next level I hear that for Far Cry 2 trendy ad types will be handing out free flame throwers in hyde park... check it on facebook

 

You have to appreciate the genius behind the stunt.

Probably the cheapest coverage in recent years.

 

If the gas was 50% off and wasn't part of a promo the streets would of been packed.

 

"He who controls the spice (read fuel), controls the universe"

You can see how desperate our European part of the fuel consuming population is. If it actual was Venezuela pricing (about 12 dollar cents a gallon) there would be a waiting line from London to Glasgow. I pay 1,59 euro for a liter E95 fuel, including 80 eurocent tax. If i would live next to the border of Germany or Belgium I would buy my gasoline over there.

 

any moron who is driving in or around London deserves misery

 

for the free petrol. i'd be willing to drive there from Southampton, a day trip in London, get the game (not all that bad, from the trailers) and a tank full of petrol.

 

They should have stuck vouchers for £40 of petrol in random Merc 2 cases, the games would have flown off the shelves.

 

Agreed, I'd buy it, £40 of fuel lasts me about a month, the way I drive.

 

I don't even remember what game it was. Sure about the success of the marketing?

 

"This is a genius idea, whoever thought of this should be promoted I'll definitely be buying the game, you're never too old to play computer games."

what a tool..